April 14: SEO Marketing is one of the most effective ways to boost the organic visibility of webpages, and drive more traffic. Despite the fact that a lot has changed in this space over the last few years, there are two things that have stayed the same – Content and Keywords – which continue to remain at the heart of every SEO campaign.
Keywords are great for SEO, only if they are embedded into your content through proper research and strategy, and used in a reader-friendly manner. And a mediocre piece of content that is technically flawed and doesn’t read well to your target audiences will not help rank your business on search engines. Thus, if you want to amp up your SEO game, it becomes necessary to understand what powerful keywords and content can do for your business.
Let us look at the importance of quality content and keywords in SEO Marketing.
(A) Importance of Quality Content
Good content is integral to SEO marketing today, and not without reason. It allows you to communicate directly with your customers, helping you build authority, trust, consistency and engagement. Good quality, engaging content will help your business to stand out from amongst your online competition. Here are some reasons why quality content is important in SEO marketing:
Improves CTR
CTR (click-through rate) is a key parameter for ranking any page, and search engines use that to determine the relevancy of the page. The goal of the PPC (pay-per-click) campaign is to get qualified users to the website and get the desired action completed (e.g., make a purchase, subscribe to the newsletter, or fill out a contact form). Hence, if more users click on the links, higher are the chances of achieving better rankings on search engines. This is only possible with high-quality content that enables you to have more visitors and clicks on your website. Thus higher the CTR, the higher the ranking!
Helps Earn Backlinks
Getting high-quality backlinks from authoritative websites is one of the finest SEO techniques. These links navigate you from one website to another site or page. High-quality backlinks are considered as a sign of credibility, originality and trust. The more quality backlinks you have, the higher you are likely to rank on Google.
Drives Social Engagement
Quality content delivers value, allowing your target audience to read what they have been looking for. Once your customers validate your content and find it interesting, they tend to start conversations about it online, via social media sharing platforms. The links that they share on their timelines are then seen and validated by Google. These links are considered as social validations and are therefore used to rank your links.
Improves User Experience
Generating a significant number of backlinks, publishing high-quality blog posts, and adding relevant keywords are all examples of effective SEO methods. It also entails designing a user-friendly website with a suitable structure, optimising your robots.txt files, and producing good meta tags. This is only possible if you have quality content at hand.
(B) Importance of Keywords
Using the right keyword is a way to help the search engine know what your webpage is all about. Moreover, it also helps your content resonate better with the search queries being used. Keywords have the power to control your rankings. They are not only important to drive traffic but also to build page authority and increase domain authority. Here we would like to share some reasons that make keywords an integral part of SEO Marketing.
Improve Content Effectiveness
The use of keywords is unlikely to change in the near future. They can even be found in voice search strings. Marketers can produce richer content online and offline by analysing the keywords that people choose to use in their searches. Using keyword insights in print materials, videos, radio commercials, TV spots, and other places makes information more relevant.
Influence Link Building
Keywords are an indispensable part of the link-building process. Anchor text which is the clickable text in a hyperlink is used to link your sites’ internal pages or pages from other websites. These anchor texts have targeted keywords that are used for internal linking to help certain pages rank on search engines. However, it is necessary to be careful with anchor texts to avoid over-optimization.
Increase Domain Authority
The Domain Authority (DA) of a website is a Moz score that indicates how well the website is likely to rank on the search engine results pages (SERP). Keywords are required for almost anything you do online, including searching for anything on Google, blogging, SEO, and online marketing. Keyword rankings have a significant impact on Domain authority, alongside link development and content marketing, which is why keywords are one of the most crucial SEO factors.
While SEO is key for every business that wants higher online visibility, having the right content and keywords are also equally important. The time and effort spent on drafting quality content and implementing keyword research will continue to render positive returns in the long run. Therefore, it’s essential for businesses to make these two interdependent factors an important part of their overall SEO marketing strategy. Lastly, the use of the latest technologies for content creation and keyword research will help a brand to have an efficient work process and also a high ROI.
