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H.S. Prannoy appointed as Brand Ambassador of SUD Life                

Mumbai: Star Union Dai-ichi Life Insurance (SUD Life), a joint venture between two of the country’s leading public sector banks, Union bank of India and Bank of India, and Japan’s Dai-ichi Life Holdings has appointed H.S. Prannoy as a Brand Ambassador who is Arjuna award-nominated badminton champion. This association marks the first brand partnership signed with the badminton champion, post his historic win at the Thomas Cup.

H.S. Prannoy has strongly personified SUD Life’s vision of Enriching Lives and Protecting Families. He has consistently set a high benchmark through his passion and dedication to his sport. Prannoy has continued to move up in competitive badminton, delivering consistent performances throughout his career. Prannoy will support SUD Life’s efforts in offering best-in-class products & wellness solutions to its customers, which promise the security of health and wealth.

His association with SUD Life stems from his personal experience, understanding of the need for sufficient life cover, and getting ready for “Life ke har match keliye”. His firm belief is that life insurance helps individuals plan for their protection-related needs, generate wealth in the long run, and secure one’s post-retirement life (i.e. being Aatmanirbhar). This forms the basis of his choosing SUD Life.

He comes from the family of a retired Air Force Officer; he understands the need for discipline and, more than ever, financial literacy. He believes it is imperative that a keen sense of investment will help you plan for your life’s goals and prepare you for the uncertainties along your journey – and this can certainly be achieved with SUD Life.

H.S. Prannoy partnering with SUD Life, Marketing Head Mr Arindam Ghosh, states, “As a player, Prannoy epitomises a passion for excellence and great devotion to serving the nation. He has come a long way, and during his journey, we observe he is passionate about excellence and dedication towards the game, even in the face of challenges. Similarly, SUD Life is committed to providing solutions that cater to the needs of our partners, consumers, and stakeholders. We delightedly welcome Prannoy to the SUD Life Family.”

Prannoy said, “Joining the SUD Life family was the correct step for me. I believe that there is a need to educate Indians, especially our youth, about the necessity of having a life insurance policy to help them plan their future and financial requirements at the right time. We all know that anything can happen to anyone, anywhere, at any time, so it is better to get insured and secure your family’s future. I am happy to be part of the brand’s vision and look forward to exciting times ahead,” he added.