Bangalore: The angel round saw the participation of 5 Angel Investors from the USA, Middle-East and the Indian subcontinent.
TailBlaze is widely recognized as one of the most premium dog food brands in India and overseas. CEO & Founder Manaal Maniyar started TailBlaze in Jul ’22 after he called it quits to a glorious career in the Silicon Valley of India. His life changed when Manaal got his first paw-kid Einstein (a Labrador) home. The entry of Einstein started adding a lot of meaning to his life and unearthed a larger cause which needed immediate attention in front of him. He then decided to finally listen to ‘his calling’ and start out TailBlaze with his co-founder & paw-kid Einstein Entreprador (Entrepreneur + Labrador). Within just 6 months from inception, TailBlaze created a stir in the market with its premium and completely organic range of dog food and treats. The buzz even reached the doors of some of the country’s famous Bollywood actors and Cricketers, who are generally trendsetters in the pet industry. The brand also won 4 National and International Awards for its promise and innovation. Founder and CEO Manaal was also featured in the recently announced Business Mint 30 under 30 Rising and Inspiring Entrepreneurs of India’23.
Talking to Manaal we also understood that “51% of the pet dogs across the Globe are unhealthy, obese, and prone to deadly diseases like cancer. 90% of this problem is attributed to improper diets and lifestyles. It is established that the commercial foods and treats being sold out there are nothing but ‘glorified junk’, all thanks to the relaxed industry norms. But, the rising levels of awareness and education amongst paw-rents like himself and the rising disposable incomes have started to bring about a wave of change. Pets are becoming very important members of families, so much so that families and couples are bringing them up like their own blood and ready to spend anything for their best nurturing. With this, a lot of paw rents are becoming very conscious and particular in what they choose for their paw kids.
TailBlaze, at the core, stands for Organic, Raw and Nothing Artificial (No preservatives, toxins, or synthetics) – something which every parent likes giving it to their kids. The highest protein and lowest carbs ever in a dog food make TailBlaze, the most canine-appropriate dog-food brand in the World. Moreover, the biggest satisfaction coming out of TailBlaze is – Dogs are lapping it up within seconds, bringing a lot of joy to them and parents alike. The team at Tailblaze takes immense pride in nurturing this new era with love and innovation. But with time, they have also realized that pet foods are not the only category suffering in the industry. The time spent with thousands of dogs and customers alike laid open a poorly served grooming, accessories and other pet-care markets in front of them.”
TailBlaze will use the fresh funds to scale its: exports (to USA, Europe and Middle-East), products-width, operations and team size. The team, which is already 50+ members strong, has also recently invested in 3 manufacturing units across Bengaluru, Surat and Kanpur. The funds will also be used in the marketing of more than 50 products which the brand will launch in March ’23.
As per the industry reports, the number of pet-dogs and cats in India is poised to reach 40 million by 2023. The industry is strongly growing at a CAGR of almost 20%. It is also a billion-dollar Industry in India and a more than USD 200 billion Industry worldwide.
Manaal also briefly talked about TailBlaze’s television debut in a few months. And we couldn’t stop guessing. The entire World is looking forward to TailBlaze and a billion-tails blazing story.
