New Delhi: Mohali-based SHOEGR – a leading shoe care brand – has raised US$ 100K in pre-seed funding from early-stage startup accelerator PedalStart. From humble beginnings to being seen as the undisputed leader in India’s shoe care industry, SHOEGR has grown substantially while attempting to redefine shoe care in India and beyond.
The company will be utilizing the newly acquired pre-seed capital to grow and scale its product portfolio, improve market and end-user reach, and to strengthen its awareness-building initiatives. Additionally, the funds will be used to bolster SHOEGR’s direct-to-consumer (D2C) presence by enhancing the e-commerce experience on www.shoegr.com and facilitating new retail partnerships to allow its products to reach a wider audience.
SHOEGR, co-founded by Saurabh Gupta, Anuj Sachdeva, and Ankit Roy, has introduced an extensive range of shoe cleaning, protection, and storage solutions. With the sneaker culture gaining immense popularity in our country in recent years, SHOEGR is poised to expand the conversation beyond just sneakers – ensuring that people give all types of footwear – be it sneakers, boots, sandals, or casual footwear – the same level of attention and care as they give to their clothing and premium lifestyle accessories.
Speaking on the fundraise, Anuj Sachdeva, Co-Founder, SHOEGR commented, “Our pre-seed investment from PedalStart marks a significant milestone – it has come at the right time when we are experiencing steady year-on-year growth, and are ready to scale exponentially. We strongly believe that shoe care should not be seen as an afterthought, but become an integral part of one’s personal grooming regime and style. Going ahead, as we continue to take strides towards making shoe care seamless, more affordable and accessible for people across all ages, we envision creating a culture where shoes are not just worn but cared for and valued”.
“We are thrilled to invest in SHOEGR – a brand committed to addressing critical gaps in the footwear industry. Operating in a nascent-yet-high-potential segment, we believe SHOEGR is well-positioned to become a go-to brand for shoe care in India. We are excited to propel their growth story, and will continue to enable them in more ways shortly,” said Chintan Kalla, Founding Partner at PedalStart.
Mayank Jain, a strategic mentor for SHOEGR and former CPO & CMO at Snapdeal, added, “With India’s footwear sector growing in leaps and bounds, it’s high time we shift the focus from just sneaker care to nurturing a culture of comprehensive shoe care. SHOEGR is all about making shoe care affordable, accessible, and more convenient, and their dominance across e-commerce marketplaces is commendable. As the brand’s mentor, I am happy to contribute to its growth and scaling, and envision SHOEGR becoming the most successful brand in this industry in the years to come”.
Apart from its website, SHOEGR currently sells its products via platforms like Amazon, Flipkart, Myntra and Ajio, and takes pride in being the pioneering Indian company to have launched a shoe cleaning kit with three specially-curated brushes for delivering targeted care to every part of a shoe. Notably, in October last year, SHOEGR achieved ₹50 lakh monthly sales milestone, and is projected to cross ₹1 crore monthly sales in FY 2025-26.
Owing to its innovative products and rapidly growing community, along with an impressive track record of 4+ stars ratings across all products, SHOEGR is emerging as a disruptive force in India’s burgeoning shoe care industry, elevating it to new heights. The brand – committed to educating consumers about the significance of proper shoe care through engaging content, influencer collaborations, and campaigns – has built a loyal community of shoe care enthusiasts while catering to over 2.5 lakh customers till date.
About SHOEGR
SHOEGR is a shoe care brand dedicated to helping you keep your shoes look and feel their best. We understand that shoes are an important part of your wardrobe, and we want to help you extend their lifespan and keep them looking new for longer. We offer a wide range of products, including high-quality shoe cleaning, shoe care and protection, and storage solutions for footwear enthusiasts. Our products are the outcome of rigorous testing, research, experiments and, above all, customer feedback. Customers’ needs and satisfaction are our number one priority, we are dedicated to providing a transparent customer experience.
About PedalStart
PedalStart is India’s fastest-growing, operator-led startup accelerator, designed to empower early-stage founders with hands-on guidance, execution support, and strategic growth. Through a rigorous 3-month filtration process – conducted both online and offline – we carefully select only 15-18 high-potential startups each year. As an accelerator, we go beyond mentorship by actively investing $100K in these startups, leveraging our deep industry expertise to help them scale, expand their market presence, and build a strong foundation for long-term success. Backed by a strong ecosystem of experienced operators, mentors, and investors, PedalStart is committed to transforming early-stage ventures into high-growth companies.
