Gurugram: PickMyWork, a startup assisting digital companies in acquiring end customers (individual users and merchants), has announced it has enabled a 100% m-o-m increase in user base for its clients. Currently, PickMyWork empowers companies across the Fintech, D2C, and Pharma Tech sectors, with its client base growing at a rate of 50% month on month. PickMyWork is India’s largest digital distribution network built on a pay-per-sale model. It enables internet-based start-ups to gain end customers for their products, including shops, at a very minimal CAC (cost of acquisition).
PickMyWork leverages technology to find, train, and manage agents for internet-based start-ups to help them scale. Client companies witness an average of 100 to 300 per cent of customer base growth within six months of listing on the platform. Currently, PickMyWork operates in 210 cities with 10,000 gig workers and merchants as part of its agent network, providing them with supplemental income opportunities. The startup’s immediate expansion strategy is to go deeper by onboarding, training and enabling more gig workers in the cities where it is currently active while also targeting the North and West Indian states in the coming six months.
Commenting on the growth targets, Kajal Malik, Co-Founder & CSO, PickMyWork, affirmed, “At PickMyWork, we have a clear mandate to identify and enter new geographies as well as strengthen our roots in existing locations to help our clients scale faster. This model results in tremendous value creation as it bridges the gap between internet-based companies and audiences in tier2 and tier 3. To meet our ambitious targets for our clientele, we are also broadening our gig partner network to establish a fusion of technology and human interaction to ease the onboarding process for merchants and SMBs. Our gig workers have successfully onboarded over 2,50,000 SMBs that are already reaping fruits from the rich offerings of client products that enable this target group .”
Among its clients are B2B titans such as Meesho, Flipkart, Freecharge, IndusInd Bank, CityMall, JAR, FI Money, Amazon Pay, and Kotak. When many companies are laying off, PickMyWork creates earning opportunities for job seekers through its platform, where they can register, complete sales gigs, and earn commissions. The client only pays after the work is completed, which is a win-win equation for all the stakeholders- clients, gig workers and PickMyWork.
