New Delhi: Supertails, the pioneering tech-enabled pet-care startup, is making waves with the launch of its new brand campaign for the highly anticipated annual Swag Sale. At the heart of this campaign is an adorable rap video featuring our beloved furry companions, delivering a delightful blend of entertainment and heartwarming cuteness.
Produced through a collaborative effort between Supertails’ in-house creative team and the renowned agency Green Chutney Films, the video presents a fresh perspective on the Swag Sale. This marks the second edition of the company’s flagship sale. Notably, in the previous year, the brand witnessed an impressive 3x increase in traffic MoM, along with a 40% surge in revenue and a 2x rise in MoM app installations.
With the nation hosting more than 32 million pets, the market projects a notable 25% CAGR by 2030. This growth mirrors the evolving routines and values of people. As the pet care industry flourishes, it underscores the mounting importance of pets in contemporary life. This surge highlights the profound impact of pets on societal dynamics, shaping connections and enhancing well-being.
By spotlighting the charisma of four-legged companions and accentuating the exceptional bond they share with their human counterparts, Supertails embodies the commitment that underscores the company’s ethos.
Varun Sadana, the co-founder of Supertails, voiced his enthusiasm for this endeavor, affirming, “The excitement at Supertails is palpable every year as we gear up for our annual Swag Sale. We’re consistently driven to push the boundaries of creativity, offering our audience fresh and engaging experiences. Like the previous year, we aspire to engage with over 15 million unique viewers through our campaign.”
The sale will entail partnerships with more than 200 brands, while the campaign video is set to be prominently featured across Spotify, Youtube, and Meta platforms.
As a dynamic and forward-thinking startup, Supertails remains steadfast in its commitment to redefining pet care through innovation, creativity, and the unbreakable bond shared between pets and their devoted parents.
About Supertails
Supertails is a pioneering tech-enabled pet-care startup dedicated to redefining pet parenting across India. With a deep commitment to innovation, community, and the well-being of furry companions, Supertails provides holistic solutions and services that empower pet owners to provide the best care for their beloved animals.
If you haven’t already seen it, go ahead and give yourself a treat by watching this video: https://www.youtube.com/watch?v=5TXkltse8sY
About Supertails
Supertails is a one-stop destination for all pet care needs. The company offers a wide range of pet products and services, including veterinary consultations and online shopping. The company’s mission is to simplify pet parenting and make pet care more accessible and affordable for pet parents. Varun Sadana, Aman Tekriwal, and Vineet Khanna founded Supertails in June 2021. Their corporate headquarters is in Bangalore; Supertails.com aims to build a holistic pet care platform for India’s growing pet care industry. Supertails.com is building and leading a category of first-time pet parents by empowering them with the right resources and information. Supertails’s full-stack platform offers – pet supplies, online vet consultations (more than 20,000 pet consultations to date), and online behavioral training.
