Jaipur: Jaipur Chakki, an e-commerce startup, has taken a unique step to set a new example in the country by onboarding a progressive farmer from Barmer, Rajasthan, Vikram Singh Taratra, as a part of its Management core team. He will help the company procure quality farm produce at affordable prices.
Vikram Singh has been innovative in his work. He has associated with reputed Zeta Farms (Jaipur-based agrotech startup) to train women farmers from nearby villages to produce with scientific farming.
Jaipur Chakki – a Startup in Stapled Food, started with home delivery of Flours (30+ types) & Spices to customers within 24 hours, is now venturing into other food items (Cold Press Oil, Pulses, Rice, Cereals, Oatmeal, Gram Flour, Tea, Poha, etc.). The uniqueness of Jaipur Chakki is its freshness, as Flour is milled after the customer’s order. Jaipur Chakki is committed to providing fresh & pure food ingredients to our customers through both online and offline modes.
Mr Vishnu Upadhyaya, the founder of Jaipur Chakki, said, “Even today, people in India want flour milled in the traditional neighbourhood mill, but this is not easily available in big cities. The low hygiene conventional chakki level stores, lack of home delivery system and limited range of flours keep new generations away. In our fast-paced life, we are playing with our health by buying packaged food in the market. We are not consuming flours made out of other grains like Millet, Pulses and Multi Grains as these are not easily available.
Established with a bootstrap investment, Jaipur Chakki has grown to become a brand with over 10,000 customers across Jaipur city. Seeing the potential in the Jaipur Chakki business model, the founders roped in an angel investor (NRI with experience in Food Industry).
Jaipur Chakki co-founder ManojMaru said that after operating in Jaipur, the company aims to have a presence in the top 20 cities across the country with over 500 exclusive stores by 2024. As part of the expansion plan, Jaipur Chakki has started operations in Ahmedabad and is soon opening its next stores in Bengaluru, Gurgaon, Surat and Chandigarh to make it big,
To give purity and quality to the customer, the quality of the raw material is very important. Here comes the role of the newly onboarded farmer. He will ensure the procurement of quality goods directly from the farm without any intermediaries so that the customer gets fresh and pure goods at affordable prices.
Mr Vikram Singh Taratra, a farmer from Barmer, said, “I believe in new ideas of farming. I have brought knowledge of new farming techniques to my village from the beginning. With the best scientific practices and proper training, we can increase the chances of doubling farmers’ income. Associating with Jaipur Chakki will help us bring supply partners, farm-to-family connectivity, better income source, market knowledge etc., to the farmers. Ultimately, the goal of ‘Farm to Family’ will be substantial in the real sense.
