New Delhi: LinkedIn is the world’s largest professional platform, with over 875 million users worldwide. Microsoft acquired LinkedIn for $27 billion in the year 2016 & has been the dominant channel for jobseekers & entrepreneurs.
For those who are looking to generate B2B opportunities, it’s essential to have a good LinkedIn presence & right positioning for the target audience. A good presence is a bedrock of making good connections & eventually generating sales for the business.
To get better response rates, both the messaging & content should be right & relevant to cater to the desired niche audience. Audiences from senior managers to CXOs network and share insightful content regularly on LinkedIn; therefore, having a thoughtful content strategy in place is paramount.
Harsh Singh, CEO & Co-Founder of GrowthSalad, says: “In today’s competitive B2B digital world, it is important to have a robust LinkedIn presence.”
For Lead Generation on LinkedIn, it is necessary to study human behaviour & tailor messaging based on past interactions or devise a thoughtful copy for new outreach. You can personalize outreach & deploy our outreach specialist or SDRs to reach out to decision-makers. LinkedIn has strict guidelines, so hiring a professional LinkedIn Marketing Agency is recommended to do the heavy work for you within the LinkedIn guidelines & following best practices.
GrowthSalad, a fast-growing Indian marketing start-up, is helping leading firms based both in India & globally transform their LinkedIn presence & Lead generation. Whether it’s branding or lead generation, they have got your back. Be it thoughtful content in the form of carousels, graphics, gifs & videos on LinkedIn, GrowthSalad can execute all your precise needs through a monthly planned calendar and even recommend proven strategies as they have worked with clients across various different Industries and know what works.
Consistently posting content on your LinkedIn company page or personal handle is key to generating reach & letting the decision-makers know about your offerings & USPs. Creating content is another great way to be on the top of the mind of your target audience. GrowthSalad can help you with fresh & diverse content ideas for monthly LinkedIn content calendar posts, developing a thorough understanding of your business, offerings/products, brand, target audience, brand tone and preparing a content strategy tailor-made for your business. One size does not fit all, and GrowthSalad is aware of this, which is why they prepare custom-made action plans for all their clients.
Whether it’s digital marketing or website development, GrowthSalad works with passion for every single project. They love to test out every possible brand marketing strategy and identify new growth opportunities. They deeply dive into the industry, domain & perform competitive intelligence before kickstarting a project and implementing tailored marketing strategies.
If you want to generate HIGH-QUALITY LEADS at a comparatively lesser cost, LinkedIn Sales Navigator should be the preferred tool. It’s a cost-effective yet powerful solution to generate & nurture leads on LinkedIn.
If you want to manually shortlist your target audience & don’t want LinkedIn’s automated Ads algorithm, the LinkedIn Sales Navigator is great for manual prospecting, appointment generation & eventually, conversions.
It takes some time & consistency to grow on LinkedIn, just like any other platform. To establish brand awareness, reach & scale outreach in less time; using LinkedIn paid Ad campaigns is recommended for the desired business objective.
From brand awareness, website traffic to lead generation, you can implement a thoughtful paid campaign strategy to grow your business on LinkedIn. To get better Return on Ad Spent (ROAS), it’s important to have an engaging Ad copy and creativity.
GrowthSalad deploys experienced Digital Marketing Industry Experts on client projects so that they get the ball rolling right from day one of the project. Building professional connections, presence & generating leads on LinkedIn indeed requires a lot of consistency, hard work, research & expertise. GrowthSalad will be glad to help your business thrive on LinkedIn.
