New Delhi: BharatRohan, a pioneer in providing hyperspectral imagining-enabled drone-based crop monitoring services, is excited to announce a co-innovation partnership with AgHub, the Agri-innovation hub of Professor Jayashankar Telangana State Agricultural University (PJTSAU). This collaborative effort aims to promote a culture of co-innovation, collaboration, and co-creation, facilitating advancements through synergies between Agritech startups and agricultural scientists.
The partnership leverages BharatRohan’s unique experience in Hyperspectral Imaging for agricultural crops, focusing on creating a spectral library to improve pest and disease detection in paddy and cotton crops. This initiative is expected to significantly benefit farmers by potentially increasing yields through a reduction in losses caused by pests, such as the Brown Plant Hopper and Pink Bollworm, and diseases like rice blast and boll rot, by 20-30%.
Amandeep Panwar, Co-founder of BharatRohan, commented on the partnership: “This partnership marks a significant milestone in our mission to empower farmers. Utilizing hyperspectral technology, we aim to provide invaluable insights leading to healthier crops, reduced input costs, and enhanced yields. Our collaboration with AgHub and PJTSAU underscores our dedication to sustainable and prosperous agriculture.”
The collaboration leverages innovative hyperspectral imaging and advanced drone technology, setting a new benchmark in early detection and intervention for crop management. This integration is anticipated to lead to more sustainable farming practices and healthier crops.
Akshay Mehta, Remote Sensing Engineer at BharatRohan, added: “By improving our detection algorithms and enhancing the Hyperspectral Decision Support System, we are stepping towards a future where early detection and precise interventions become standard practices in crop management.”
The initiative aims not only to address current agricultural challenges but also to pave the way for future advancements. BharatRohan and AgHub are committed to expanding their efforts to include a wider variety of crops, contributing to the global goals of food security and sustainable farming.
Kalpana Sastry, MD of AgHub, says: While the initial focus is on paddy and cotton crops, in a long-term goal, we will expand this library to include a wider variety of crops. This is a pioneering step, opening doors of research institutes and universities to collaborate with Agritech startups in innovation space.
Vijay Nadiminti, CEO & Director of AgHub, expressed his enthusiasm: “We are excited to partner with BharatRohan under this innovative Co-innovation program, which aims to fully leverage this technology. This partnership is poised to open new frontiers in Agritech innovation.”
This partnership extends beyond technological advancements, it signifies a commitment to enhancing farmer welfare and promoting environmental sustainability. By equipping farmers with the necessary tools and knowledge, BharatRohan and AgHub are leading the way towards a new era in crop management and sustainable agriculture.
About BharatRohan:
BharatRohan is an Ad-tech firm based in India that specializes in empowering farmers through advanced UAV-based decision support systems utilizing hyperspectral imaging technology. Their mission is to enhance traceable, sustainable, and secure food supply chains while improving farmers’ profitability. BharatRohan offers services such as CropAssure, SourceAssure, and SeedAssure to optimize agricultural practices and ensure long-term food security.
About AgHub:
AgHub is the agri-innovation hub of Professor Jayashankar Telangana State Agricultural University (PJTSAU) in Hyderabad, and it is designed to foster innovation and entrepreneurship in agriculture. It serves as a collaborative platform for startups, researchers, and technologists to develop sustainable agricultural solutions.
