The tech-enabled hiring assessment platform plans to allocate the acquired capital towards go-to-market (GTM) strategies, including optimising outbound reach, harnessing social media channels and forging ties with HR ecosystem players.
Thane: PMaps- Asia’s leading visual-based candidate assessment platform to improve hiring outcomes has recently raised ₹5 crores in a Series A funding round led by Indian Angel Network and Lets Venture. The funding round will facilitate the company’s GTM initiatives to accelerate customer acquisition and strengthen key partnerships.
PMaps’ vision of making hiring inclusive, faster and better was the driving force behind the investment.
PMaps’ scientifically-backed and user-oriented visual-based candidate assessment harnesses the power of data and human sciences to meet the needs of the modern employer. The language-agnostic and highly-engaging pre and post-hiring assessments enable recruiters and employers to identify the best culturally-fit candidates. Primarily focused on assisting the hiring of frontline job seekers, PMaps significantly reduce the time-to-hire and cost-per-hire. Unlike traditional assessment, PMaps is quick, fun and language agnostic making it a preferred choice among mass recruiters hiring GenZ.
Commenting on the performance of the visual-based assessment platform, Sanjiv Bajaj, Joint Chairman and Managing Director of Bajaj Capital and Lead Investor, said, “PMaps effective visual-based assessments offer a unique way of assessing freshers. I have realised that attrition control and the ability to prevent midshires are the biggest value drivers for any business that requires mass hiring, say Financial services & Hospitality, and that’s where PMaps excels. We have used this platform at Bajaj Capital and witnessed great hiring quality results. Special accolades are for the company’s great management team who have been steering the company for more than seven years.”
Founded in 2015, PMaps leverages modern psychological science, data analytics and information technology capabilities to provide its customers with a frictionless user experience with remote accessibility. With a blended delivery platform that enables hiring through the web, desktop and mobile applications and API integration, the tech-enabled platform helps companies hire anytime and anywhere. Through its smart online invigilation, PMaps Invigilator, the visual-based assessment also reduces hiring time and costs.
Delighted with the recent capital acquisition, Tarvinder Kaur, Co-founder & CEO of PMaps, commented, “In today’s digital-first world, traditional or text-based candidate assessments are suboptimal as they are time-consuming, easily manipulated and assume the candidate knows reading. Considering the influx of applications recruiters receive these days, PMaps visual-based assessment is the need of the hour as it measures candidate competence in less than 11 minutes. This capital infusion is nothing short of a vote of confidence in PMaps’ performance and direction.”
