Deyga Organics was founded by Arthi Raguram, who aims to promote natural products that support self-care and natural authenticity. The platform was born to create a world of natural and organic products where people are embedded with the love of mother nature. Deyga has derived from the Tamil word ‘Deygam’, which means body. The company aim to provide handcrafted natural beauty to their consumers. Deyga began their journey with a simple idea to give people the care of nature with nourishing ingredients and care in its purest form. Deyga wanted to make a perfect fusion of natural and raw and reach everyone with the best-ever curated skincare products.
Deyga is established on six strong pillars that are at the core of the brand. From incorporating traditional handcrafted recipes with 100% purity to ensuring that each product is sustainable and cruelty-free, the Deyga family concentrates on bringing the best ethical practices into the making of the products.
Arthi believes that natural products that boost the skin and rejuvenate its freshness are of utmost importance and that products should be as natural as they can be. Nature is an integral part of our lives and has imparted us with all its enriching powers.
There is no competition when it comes to natural products extracted from nature, and Deyga focuses on procuring the best natural ingredients and ensuring that all products are handcrafted with love. Every product is made by hand, from making to mixing to packing, just like a mother’s love. The fact that the company does not rely on machines and gives minute details to everything created has been their audience’s major winning factor. Besides, creating products with the ideal blend of modernity and the eternal heritage of our traditions is ideal. The uniqueness of the companies’ products lies in the fact of retaining the rich tradition of their culture along with giving the right union of modern touch while addressing each and every concern.
She shared about products related to skin type, “Skin type varies for everyone. One should choose their skincare products based on their skin type and skin concerns. For dry skin people, it is important to use hydrating and moisturizing products to ensure that the skin does not become dry and flaky. For oily skin, people also must use a moisturizer that is gel or water-based. Investing in the right kind of cleanser is important to ensure your skin is free from dirt, grim, and pollution. Unclogged pores will lead to healthier and better skin. Follow a cleansing-toning and moisturizing routine based on your skin type”.
The Indian beauty industry is extremely enriched due to its rich heritage and tradition. Since the time of our grandmothers, Indians have been using natural and organic products for their skincare and hair care. Indian beauty relies more on minimalism and less harsh chemicals and toxins, which are beneficial for the skin in the long run. Deyga ensures that the element of modern technology is added while giving the perfect touch of traditionalism, and this is where our industry stands up among foreign industries.
Deyga is diverse and seeks to learn while they grow, people are in love with the trend of minimalism, and they are looking for skincare that is organic and simplified. Their diverse family focuses on creating products for all types of concerns and curating the best product with love, effort, and research. The aim is to bring in a wide range of products, from skincare, hair care, and wellness to oral care to be able to cater to people’s needs. The company hopes to reach out to more people in the upcoming years and build a profound, long-lasting relationship with its consumers.
