Priyanka Madnani, the Founder & CEO of Easy to Pitch, is providing one-stop pitching solutions to startups in India. With over five years of experience working as a startup enabler, she works as a Mentor of Change at Atal Innovation Mission and NITI Aayog. Priyanka founded a vendor listing platform – Cheapest and Nearest in 2016 that acquired more than 2500 vendors from across Delhi /NCR. In an exclusive interview with Yesha Shah, she talks about Easy to Pitch and her fascinating experiences and achievements throughout the journey of being an entrepreneur.
Q – The concept of Easy to Pitch looks fascinating. Tell us more about it.
Priyanka Madnani – Easy to Pitch is India’s first AI-based platform for startup founders to find solutions to all their pitch deck troubles. Depending on the startup’s sector, stage, and market, Easy to Pitch builds the investment pitch deck presentation designed to tell the startup story in the best way possible to investors to present the ideas most comprehensively.
We also focus on grooming the startup founders and strongly believe ‘the first impression is the lasting impression.’ Other than that, we review desks and also offer our services in the financial valuation. We believe in preparing the founders for the future and work hard towards achieving the ultimate goal of “Making the founders future-ready.”
Q – What does your journey of being a woman entrepreneur look like? What were the challenges and consequences faced by you?
PM – I’m a college dropout and had a zeal to be a successful entrepreneur, and at the same time, I felt like I needed to do something for people in my industry who were struggling for mentorship and hence Easy to Pitch came into existence.
There were many challenges to tackle, the pressure of the industry and society. We all have this preconceived notion that a degree is your pass to success. When I entered the industry, most startup founders were from IITs or other IVY business schools; what kept me going was a unique idea and the urge to help others.
Q – What are the achievements of Easy to Pitch so far?
PM – We have come a long way and built a strong team of professionals from IIM and other reputed institutions in India. Presently, Easy to Pitch works on a B2B business model. It has successfully served more than 500 startups and reviewed over 5000 revenue decks in 21+ cities. Moreover, the company recently clocked a turnover of 1cr in the financial year 2020 – 2021 with a 200% growth on a month-on-month basis. We have also groomed 1000+ founders in various industries.
Q – Give us an insight into the financial viewpoints of the company.
PM – From the Financial perspective, we are vigorously trying to get as much funding as possible to expand the business globally and add more tech tools. The company plans to integrate automated tools and processes to make it easy for the founders to create their pitch presentations.
Q – Where do you see Easy to Pitch five years down the line?
PM – Presently, we are aligned towards entering our next phase of becoming global with our one stop SaaS platform for Startups and entrepreneurs to make them fundable and pitch ready. We plan to expand our business globally in the coming five years. With our hard work and consistency, we will see ETP touching new heights of success and having a very strong global presence.
