A Global Family of 5 Million: Where Tradition Meets Trust
Every year, Varanga outfits 5 million customers worldwide, a staggering number that reflects its universal resonance. While many are drawn to its fusion of timeless designs and modern aesthetics, the brand’s true magic lies in its ability to connect generations. Grandmothers gift Varanga’s silk kurtas to granddaughters abroad, while young professionals embrace its contemporary suits for weddings and festivals. “Our customers aren’t just buying clothes, they’re preserving memories,” shares a company executive. This emotional bond has turned Varanga into a household name, uniting a global community through shared heritage.
Growth with purpose, fueling opportunities for artisans
Varanga’s 30% year-on-year revenue surge and 1 million monthly website visitors aren’t just metrics, they’re lifelines for artisans. Over 60% of the brand’s craftsmen are women, many of whom lead small cooperatives or work from home while balancing familial responsibilities. By partnering with these artisans, Varanga ensures fair wages, skill development, and a platform to showcase their artistry to the world. One such craftswoman, a master of zari embroidery, shares, “Working with Varanga let me send my daughters to school. My stitches now carry their futures.”
The Kurta Chronicles: How a Garment Became a Movement
Accounting for 40% of total sales, Varanga’s kurta and suit sets are more than bestsellers—they’re canvases for cultural storytelling. Each piece is a collaboration between designers and artisans, blending handloom textiles with innovative cuts. For instance, a bestselling kurta might feature centuries-old block-printing techniques reimagined in bold, geometric patterns. By pricing these heirloom-quality pieces accessibly, Varanga has shattered the notion that craftsmanship must be exclusive. “We want every woman to feel like royalty, no matter her budget,” says the design team.
Milestones of Impact: Building Legacies, Not Just Revenue
In 2023, Varanga crossed ₹200 crore in revenue, but its leaders measure success differently. “What matters is that we’ve empowered 10,000+ artisans, many of whom are women breaking cycles of financial dependency,” notes the CEO. The brand’s dominance on platforms like Amazon and Myntra isn’t just about sales rankings, it’s about amplifying artisan voices to a global stage. Recently, Varanga launched a mentorship program for women entrepreneurs in craft communities, fostering the next generation of textile pioneers.
Conclusion:
Varanga’s journey is a tapestry woven from threads of ambition, tradition, and social impact. By marrying ethical practices with visionary design, it has shown that fashion can be a force for economic liberation and cultural preservation. As the brand grows, its legacy is clear: every kurta stitched, every order placed, and every artisan empowered is a step toward a world where heritage fuels progress.
