Noida: Twisting Scoops, India’s first Turkish ice cream brand has launched its 2nd outlet in Mumbai and Viviana Mall and 45th in India. The brand which recently appeared in season 2 of Shark Tank India is on an expansion spree in India as well as the international market. The brand’s aggressive expansion is being taken care of by CYK Hospitalities, an F&B consultancy firm, which helps the Turkish ice cream in location mapping, leasing, and menu curation for the outlets across malls, highways, airports, etc., PAN India and globally.
The new outlet in Viviana Mall in Mumbai is the 2nd in the city, the first being at the Jio World Drive. The brand is very soon opening its next outlet at the newly opened Phoenix Palladium Mall in Ahmedabad. Twisting Scoops, which already has a presence in 4 countries with more than 45 outlets in countries such as India, Sri Lanka, USA, and Bangladesh, has taken CYK Hospitalities’ services for its expansion right from its inception..
Twisting Scoops offers twisted and uniquely innovative icecreams and has more than 25 flavors including Turkish Baklava, Turkish Desserts, Kunafa, and Turkish Coffee/beverages. CYK helps the brand to customize and curate its menu depending on the country’s climate and tastes.
Simranjeet Singh, Director, of CYK Hospitalities, said, “We researched the location and mapped where Twisting Scoops could better reach their customers. So, our team of experts analyzed and located the best location and helped them with the best leasing deals. Not only with the location, but we have also tried our level best to curate the most innovative menu in the ice cream space”.
Watching our partners on season 2 of Shark Tank India was a pride moment for us as well. We wish them all the luck and light”, adds Pulkit Arora, Director, of CYK Hospitalities.
“CYK Hospitalities has played an integral part when it comes to Twisting Scoops expansion. They are our trusted partners whenever we are selecting any location for our upcoming store. The CYK team’s due diligence has always helped us in getting the ROI of the store beforehand. In fact, the operations team of the company has always stood by us whenever we are revamping our menu and need their expert guidance”, said Kunwarpreet Singh Juneja, Managing Director, Twisting Scoops.
About CYK Hospitalities
CYK Hospitalities, founded by experts in the F&B space, is an F&B consulting firm providing various services in the field of “BRAND BUILDING”, specializing in the food and beverage and hospitality segment. The company helps its clients in gaining recognition for their outlets and restaurants through consultation and consistent support. The company provides on-time services to support its clients at all times in matters about leasing, location mapping & expansion, exposure & networking, hiring & training, competitor analysis, menu engineering, chef hiring, SOP formation, recipes, and food pricing, to name a few.
The company, to date, has partnered with many successful brands and food giants such as Starbucks, Made in Punjab, Twisting Scoops, House of Candy, The Belgian Fries, Fat Tiger, Burger King, KFC, Urban deck, Burger Singh, Rasna, Fifth Avenue, Chicago Pizza, Barco’s, Chai Point, Select City Walk, Gaurs, Pacific, DLF, and Vegas Mall.
