New Delhi: TO THE NEW, a leading digital technology services company, is thrilled to announce its official accreditation as Roku’s third-party development partner. This prestigious accreditation underscores TO THE NEW’s deep technical expertise in Roku app development and an in-depth understanding of the Roku ecosystem.
This new partnership is another addition to the list of existing alliances that TO THE NEW has, with some of the best names in the over-the-top (OTT) platform development and engineering domain. Over the past six years, TO THE NEW has successfully developed and released over 100+ high-quality Roku apps that are focused on delivering immersive experiences and delighting their audiences. With their proficiency and expertise in the Roku ecosystem, TO THE NEW has delivered and deployed Roku T.V. apps across diverse market segments ranging from Entertainment, T.V. Commerce, IoT, Sports, News, Lifestyle, Travel etc.
“We are excited to join Roku’s Third-Party Development Partner Program, and we are delighted our engineering skills in OTT Product, and Platform Development have received recognition once again by another market leader like Roku”, said Manish Sinha, Vice President & Business Head – Media & Entertainment at TO THE NEW. “Our diverse experience of Roku app development and deep understanding of the Roku ecosystem allows us to build and deliver high-performance creative apps built to elevate the viewing experience and create tangible business value for our customers. Our cross-platform development expertise enables media companies to embrace connected experiences and digital ubiquity faster, giving them an edge in capturing viewer eyeballs. We are continuing our expansion of new platform capabilities to help media companies embrace change and foster innovation with pace and precision.”
Roku devices enjoy a dominant position in households worldwide for consuming streaming content from multiple sources. TO THE NEW will enable media players to deliver novel and connected viewing experiences to their consumers.
About TO THE NEW
TO THE NEW is a technology services company that designs, builds, & runs digital products and platforms for enterprises, SaaS, and consumer tech companies.
TO THE NEW is recognized by global analyst firms like Gartner, Forrester, Everest, ISG, and Zinnov for its capabilities in OTT, Digital Engineering, Cloud, and Data & Analytics. The company also leverages its deep partnership with all leading hyper scalers like AWS (Premier Partner), Azure, and GCP to provide end-to-end Cloud professional and managed services to its customers.
With its strong experience with the Media & Entertainment sector, the company provides advanced solutions and services across the media value chain to its customers, including Pay-TV Operators, Broadcasters, Studios, Distributors, and top pure-play OTT players.
Founded in 2008, TO THE NEW i’s one of the fastest-growing companies, with a growth rate of over 60% since 2017. The company’s passionate team of 2300+ “Newers” is spread across its headquarters in Singapore and delivery centres in Delhi, Dehradun, Dubai, NYC, and Sydney.
TO THE NEW is an 8-time winner of the prestigious Great Place to Work award. The company has also been recognized as one of India’s Top 100 Companies to Work For and is among the Top 50 I.T. Workplaces in India. https://www.tothenew.com
