New Delhi: Leading logistics technology provider Pidge, which aims to bring about digital parity in a largely unorganised logistics sector, has launched its services in all mega and metro cities pan India. Following a successful stint in the delivery logistics model, Pidge is now set to redefine the landscape of logistics across India with its industry-first low-code and self-serve logistics SaaS (software-as-a-service) technology platform. This expansion will allow Pidge to enable 60 million MSMEs to unlock their growth potential.
In the first phase of its launch, Pidge emerged as a key player in providing a safe, secure, and consistent delivery experience by handling more than 5 million orders for a diversified set of clients ranging from bakeries and cloud kitchens to food subscription companies to many other D2C and e-commerce brands.
On Pidge’s expansion, Ratnesh Verma, Founder and CEO of Pidge, said, “Pidge is not just a logistics solution; it is a catalyst for growth and success. We are committed to empowering MSMEs in India by providing them with the easiest access to leading technology. Our mission is digitally enabling the largely unorganised courier partners while empowering businesses to build hybrid networks.”
Pidge has a burgeoning market to capture. India’s logistics sector, driven by increasing e-commerce, is experiencing exponential growth. It grew to around $100 billion in 2020, up from around $40 billion in 2010 to around $15 billion in 2000. By 2025, the size of the Indian logistics market is projected to reach about $380 billion. The Indian 3PL (third-party logistics) market is expected to grow over 11.5% during 2020–2025.
To spur the MSME industry, Pidge wants to allocate power to brands through its seamless SaaS platform that can onboard any delivery business and allow them to launch their operations with full delivery capacity. By leveraging Pidge’s platforms, brands can easily optimise their delivery options, eliminate the problem of unfulfilled demands, minimise delivery costs and enhance customer experience.
Pidge’s platform can seamlessly integrate with major and regional supply networks, providing AI-driven route optimisation, advanced geocoding capabilities, real-time tracking, customisable alerts, and other communication to ensure reliable and on-time deliveries. Pidge’s interoperable platform allows businesses the freedom to move freely between self-fulfilment and 3PL partners.
MSMEs can vastly improve their revenue through Pidge’s low-code, unified dashboard for multi-channel demand generation, combined with game-changing offerings for subscription-led businesses. Advanced analytics, AI-based proprietary technology and custom algorithms will make an unprecedented combination of speed and reach to enable faster commerce. Once Pidge helps MSMEs with its self-serve logistics, its next aim will be to integrate with smaller delivery partners to make them capable of fulfilling their demands.
About Pidge
Logistics tech platform Pidge aims to upend the logistics sector by removing friction in the logistics space through its industry-first, low-code, and self-serve logistics SaaS solution. The growth of small and medium businesses is critical to building a strong Bharat, and Pidge recognises that digital enablement is key to unleashing the potential of this segment. Established in 2019 by Ratnesh Verma and Rushil Mohan, Pidge aims to bring about choice parity on the demand side by creating digital parity on the supply side, which for them includes third-party logistics providers, aggregators, and unorganised MSMEs that operate in silos and give rise to fragmentation in the ecosystem. By digitally enabling the unorganised sector along with the captive market, Pidge aims to create interoperable hybrid micro-networks and, consequently, democratise access to logistics.
In 2023, Pidge raised $3 Mn in its pre-Series A round, which was led by Mountain Partners, with participation from existing investor Indian Angel Network (IAN). Previously, in 2021, the founders had raised $1 Mn from the IAN. Initially, they had bootstrapped the company with $2 Mn.
