New Delhi: The journey of Lush Living began in 2020 during the unprecedented times of the COVID-19 pandemic. As immunity-boosting remedies became a household priority, the widespread reliance on homemade concoctions like kaadhaa—crafted with turmeric, ginger, pepper, and cloves—highlighted an underlying concern about chemical-laden agricultural practices. This realization spurred the inception of X5 AgroTech, a venture committed to offering pure, chemical-free products. With the first signs of normalcy during the initial Un-lock phase in June 2020, we embarked on an ambitious road trip from Mumbai to the farthest corners of Northeast India, discovering the region’s unparalleled agricultural treasures. The fertile, pristine soils of Meghalaya, Arunachal Pradesh, Manipur and Nagaland, known for yielding some of the planet’s finest spices, became the foundation for a mission to redefine clean, sustainable farming.
After four years of dedicated farm work, rigorous research, product development, and compliance testing across markets, including the EU and US, Lush Living officially launched in 2024. Rooted in the ethos of purity and sustainability, the brand showcases a curated range of high-quality spices that reflect the richness of Northeast India’s soil and agricultural heritage. From seed to shelf, Lush Living aims to revolutionize how consumers perceive and experience everyday ingredients.
LUSH LIVING is the only brand in the country that offers not just pure organic spices & groceries but also the highest nutrients & bioactive compounds that give immense health benefits. Some products are TI-tagged (being Best on the Planet, Officially). We, as founders, are proud to have discovered the Far East Region of India and be able to bring the BEST of INDIA to Indian consumers.
SPICES & GROCERIES are grown directly by the company on a pretty large scale in the Himalayan Hill Region of Far East India (towards the Myanmar border region). The soil here is completely untouched by any sort of chemicals and free of any toxins. The soil itself is PUREST in the country. LUSH LIVING SPICES are exceptionally superb in taste, flavor, and aroma. The way NATURE meant these SPICES to be (without any chemicals and pesticides).
SPICES are an essential part of every cuisine, be it Indian, Continental, Oriental, Mediterranean, etc. They are meant to enhance the food in terms of flavor, taste, and aroma. And good food, we all know, opens all senses of the human body.
These spices are also laden with medicinal benefits. So, they balance it all. Taste with Wellness. Good food must also come with health and wellness.
Now, what most of us consume is pure chemicals. Excessive amounts of pesticides (chemical residues) lead to so many diseases, which we call lifestyle diseases. In fact, the root cause of all lifestyle diseases is the chemicals we consume in our daily food intake.
In the name of Color, most of the red chili powders available have artificial colors and even a huge amount of adulteration (with sawdust, brick powder, etc.), as if excessive pesticides were not enough.
LUSH LIVING spices and groceries, on the other hand, are SIMPLY PUREST in the Country. Because of the geographical terrain. Because of the SUPREME Agro-Climatic Conditions of this Himalayan Hill Region of Far-East India in Manipur, Nagaland, and Arunachal, where LUSH LIVING produce is grown.
Each product we sell can be traced back to its farmer. The produce, just naturally, meets all the very tough EU/US norms. Just Naturally. LUSH LIVING brings all these SPICES and GROCERIES to our consumers. The SPICES, undoubtedly, is the best in taste & flavor and even the premium look & feel. These spices are super rich in nutrients and bioactive compounds. Not only this, but since we produce everything ourselves, the prices are very competitive.
LUSH LIVING Turmeric is the most popular in terms of its curcumin content. This gives amazing taste and flavor to the food, and it’s the best antioxidant available. Every skincare/Skin Glow cosmetic in the world uses this curcumin in their products. So, this turmeric will naturally make skin better. This turmeric is ideal for wedding “haldi ceremonies.” It is also the best for immunity (far better than any immunity boosters like Bournvita or Horlicks).
The chili powder, although not deep/red in color (there are no artificial colors), is almost double as hot/spicy as the hottest chili available in our country. It does not have any burning feeling in the stomach, and it is absolutely chemical-free. Which also means it’s superb for metabolism. Black rice (Chak-hao) from Manipur is also GI-tagged. Much lower in glycemic index. It is good for weight loss and also good for diabetic patients.
LUSH LIVING’s cow ghee comes from VishnuPur in Manipur. Where the local breed grazes freely and grazes all naturally available organic fodder. There are no hormonal injections given. Milking and making of cow ghee is again a centuries-old practice. And beats the best available A2 cow ghee in the country in terms of aroma, taste/texture, color, and medicinal benefits.
All variants of honey are naturally flavored. There are no artificial flavoring agents or any sort of additive, and it’s 100% natural and unprocessed. There are no sugar syrups in this, unlike various other brands available in the market.
Likewise, all products are amazingly unique. Millets, Oils, Jaggery, Dals, Peppers, Cinnamon… everything that we have is 100% Natural and Organic for thousands of years. A lot of produce is NPOP-certified now. This certification program is a continuous process and is growing rapidly with every season, with the market’s growth in overseas and domestic markets.
Lush living is definitely going to be a household name in our country and would be one of the best brand in our country. it will immensely impact all our farmers in that far-fetched region in far-east india and equally impact our consumers with the highest quality produce that’s pure & chemical-free & at a competitive price.
For details, please visit –
– https://www.instagram.com/lushlivingspices/profilecard/?igsh=eWpldGUxc3ZzNmQy
– https://lushliving.online/
