New Delhi: Les Petits, the luxury fashion brand for kids, has developed a premium collection from the leading international brands – Mayoral and Versace. With the new Mayoral collection, Les Petits has forayed into a sustainable offering in the Indian market.
By bringing the sustainable Mayoral collection, Les Petits is amping up the luxury kidswear segment with eco-friendly products. It aims to raise the bar with durable, comfortable, and high-quality clothing well complemented by unique designs in line with the latest trends. With this offering, the brand conforms to fashionable clothing that manifests functionality at the same time. It caters to the varied requirements of kids enabling them to comfortably don the attire while accentuating the look with the exclusive fabric underscoring delicate detailing of urban tone.
In recent years, sustainable clothing has been on the virtue of making inroads in the market. This phenomenon has translated into conscious purchasing habits among consumers. Even parents want to give their children the best fashion while making environmentally wise selections for their kids. Being a luxury kidswear brand, Les Petits diversified its collection with sustainable products to cater to the requirements of the parents while doing its bit as a conscious and responsible brand.
The collection from Versace brings the opportunity to embrace the much-coveted Italian fashion in the most opulent and exuberant form. The premium collection depicts the designer’s extravagant spirit that translates the sleek designs into the finest fashion statement. The striking designs can be a treasure for kids’ wardrobes.
Speaking on the new collection, Ms Swati Saraf, President of Les Petits, said, “Having set a benchmark by bringing leading international brands in the Indian kidswear market, we consistently want to broaden the scope of the industry. As a lot of conversation is happening around sustainable clothing, we thought of venturing into this terrain. Understanding that children are quite sensitive to varied materials, this was a much-needed move to provide them with safe and natural products. And being a responsible brand, this is also a positive step towards a sustainable future with a focus on durable and recyclable products”.
