New Delhi: Bollywood icon Karisma Kapoor has joined hands with Modi Naturals’ flagship brand, Oleev, to deliver an empowering message to women across India: “make right choices and do what’s right for you.” As the new brand ambassador for Oleev cooking oils and pastas, Karisma Kapoor encourages women to break free from unrealistic standards and focus on making choices that truly matter—for themselves and their families.
Oleev’s latest campaign, featuring Karisma Kapoor, strikes a chord with women everywhere by addressing the constant pressures to achieve perfection. With its heartfelt and relatable narrative, the TV ad reminds viewers that it’s not about conforming to external expectations but about embracing healthier and sustainable choices that lead to long-term well-being.
Karisma Kapoor shared her thoughts on her association with Oleev: “As women, we often find ourselves battling societal expectations and our own insecurities, but we often don’t talk about them. Oleev’s philosophy of making the right choices resonated deeply with me. I am excited to collaborate with Oleev to spread the message that health and happiness come from making thoughtful, informed decisions for ourselves and our loved ones. It’s a message I live by and one that I’m proud to share with every woman out there.”
Akshay Modi, Managing Director of Modi Naturals, expressed his enthusiasm for the partnership: “We’re thrilled to have Karisma Kapoor as the face of Oleev. Her authenticity and grace, combined with her strong advocacy for health and wellness, make her an ideal ambassador for our brand. This campaign is not just about promoting our products; it’s about connecting with women on a deeper level, inspiring them to prioritize their health and make choices that lead to a balanced and fulfilling life.”
The campaign featuring Karisma Kapoor marks the beginning of an exciting journey for Oleev in 2025. With its range of healthy cooking oils and innovative multigrain pastas, Oleev continues to revolutionize the kitchen essentials market by empowering consumers to make choices that prioritize health without compromising on taste.
The partnership will be amplified through a comprehensive 360-degree marketing campaign, including TV commercials, digital activations, outdoor advertising, retail visibility, and PR engagements. This campaign aims to solidify Oleev’s position as the go-to brand for health-conscious families in India.
YouTube link of the campaign – https://youtu.be/xGqTSZUWH7A?si=cyPQfbwMz8rtpT5O
About Modi Naturals Ltd.:
Modi Naturals Ltd is one of India’s leading consumer goods companies operating in the wellness and foods category. MNL has created niche, premium and differentiated brands in highly competitive categories of edible oils and healthy foods. During FY 2024-25, MNL is on track to record a consolidated annual turnover of INR 700+ crores, a growth of ~75% YoY, through its products sold in India with its portfolio of brands such as Oleev, Oleev Kitchen and PIPO foods and other business divisions. Our strong focus on quality, innovation, product differentiation and brand building has helped us stand out in a cluttered retail market, with Oleev becoming the No.1 “Goodness of Olive Oil” brand in India, with a fully backward-integrated portfolio of products. Over the last decade, MNL has developed a pan-India distribution network across all channels of FMCG, including the fast-growing Q-Commerce, serving our consumers through all modes of online and offline retail across the country.
We are a very proud Indian company, manufacturing and marketing world-class food products in India. The company is poised to grow exponentially in the next few years with its three divisions namely a) consumer goods, b) Ethanol and c) bulk edible oil and feeds. In line with the Ethanol Blended Petrol (EBP) program, Modi Naturals Limited diversified into ethanol manufacturing, with a state-of-the art greenfield Ethanol Plant, commissioned in 2023, in the state of Chhattisgarh under its wholly owned subsidiary Modi Biotech Pvt. Ltd, which is being expanded from 130KLD to 310KLD.
Established in 1974 and headquartered in New Delhi, MNL is listed on the BSE. We operate 4 factories in India located at Pilibhit, Raipur, Sonipat and Hyderabad.
