New Delhi: Gozoop Creative Digital, the creative arm of the integrated marketing powerhouse Gozoop Group, is thrilled to announce the latest campaign for Simply Fresh, one of India’s leading cooking oil brands from the BN Group. This exciting partnership highlights a key milestone in Gozoop Creative Digital’s journey, emphasizing the agency’s fast-track growth through integrated creative campaigns and diverse brand mandates.
Gozoop Creative Digital launched – Jaisa Ghar Waisa Cooking Oil for Nutrica, another brand of the same group. Again a category-breaking piece of work in the industry. With the Simply Fresh mandate, it has deepened the relationship with the group. With #RakhoIraadeFresh – the agency has positioned the brand ‘Simply Fresh’ as a category disruptor. Taking a cue from BN Group’s philosophy of Building a Nation, the campaign focuses on heroes who build our nation every day.
Gozoop Creative Digital was also responsible for refreshing the brand identity of BN Group last year and the relationship has only evolved and strengthened. Building on an ongoing collaboration, the agency developed a comprehensive 360-degree strategy to amplify Simply Fresh’s nation-building mission through “Fresh Iraade.” This vision came to life with the #RakhoIraadeFresh campaign, which aimed to crowdsource inspiring heroes and provide them with a platform to share their stories. By spotlighting untold stories of changemakers, the campaign encouraged individuals to reconnect with their purpose and contribute meaningfully to their communities. Its category-breaking 60-second storytelling stood out, blending emotional resonance with a compelling narrative that seamlessly embodied Simply Fresh’s vision of inspiring societal change.
Gozoop Creative Digital’s responsibilities for Simply Fresh encompass digital marketing, social media engagement, TV commercials, print advertisements, influencer collaborations, in-store promotions, and OTT advertising, all aimed at strengthening the brand’s identity and fostering a deeper connection with its audience.
Kiran Giradkar, CMO, of BN Group, stated, “Rakho Iraade Fresh’ campaign has resulted from Gozoop’s passion for authentic storytelling and deeper understanding of our vision. We hope this campaign will create a strong emotional connection with our audience and drive meaningful conversations. We are excited to introduce a few more IPs to amplify Simply Fresh’s mission of inspiring societal change.”
Speaking about this dynamic partnership, Amyn Ghadiali, Country Head – India, Gozoop Creative Digital said, “At Gozoop Creative Digital, we believe that communication must drive business impact. Our philosophy to Break the Box ensures we create work that matters. Working on the Simply Fresh campaign has been a fulfilling journey, anchored in a shared vision to grow the brand through meaningful communication, showcasing our commitment to crafting brand stories that inspire while delivering tangible results. We look forward to helping Simply Fresh unlock new avenues of growth and success.”
Simply Fresh is the second major campaign launched by Gozoop Creative Digital from the BN Group, following Nutrica. Gozoop Creative Digital is excited to nurture the partnership, driving forward their mission to building a nation as a corporate philosophy of BN Group
Video Links for Rakho trade Fresh campaign –
https://www.instagram.com/gozoop/reel/DEEzWs4SN9t/
https://www.instagram.com/gozoop/reel/DEULJdxyoUk/
About Simply Fresh:
Simply Fresh is India’s leading cooking oil brand, committed to bringing purity, health, and taste to every kitchen. With a focus on quality and innovation, our range of oils is designed to enhance the flavor of your meals while promoting a healthier lifestyle for your family.
About Gozoop Creative Digital :
Gozoop Creative Digital is the creative arm of Gozoop Group. With a team of over 100 talented professionals, Gozoop Creative Digital is known for delivering innovative strategies and impactful campaigns that drive brand growth and business. It is known to craft full-funnel marketing experiences that connect brands with their audiences in meaningful ways. Over the years, they partnered with top brands like Dell India, Taj Group of Hotels, Aditya Birla Group, Tim Hortons, Parle Platina, Bisleri, Godrej Properties, and more, helping them achieve their marketing goals. They have won over 300 awards in the past 15 years, and are known to craft some of the most remarkable campaigns in the advertising industry.
