New Delhi: Riding high on the IPL frenzy, FanCode, India’s premier destination for sports fans, has joined hands with GoKwik to expand its cash-on-delivery (COD) serviceability to deeper areas of cricket-passionate Bharat.
FanCode Shop is a one-stop destination for sports enthusiasts looking for authentic sports merchandise and accessories at affordable rates. FanCode Shop has a wide range of accessories and merchandise available for fans – from official jerseys to everyday wear like polos, t-shirts, and joggers.
The Indian Premier League, or IPL season brings three to four times more traffic than usual to the FanCode Shop. Moreover, they also manage the digital mega stores for three IPL teams— Rajasthan Royals, Kolkata Knight Riders and Punjab Kings. This means that FanCode Shop lends its expertise towards building and managing an exclusive digital store for the team, including end-to-end product and customer experience, manufacturing, logistics, customer care, and marketing.
With higher order volumes swelling upto 3X during the IPL season, a risk of cancellation of orders before delivery or return to origin (RTO) becomes imminent. This is significantly higher on COD orders.
FanCode wanted to give IPL enthusiasts a chance to buy their favourite merchandise with their preferred mode of payment. To ensure the expansion of its merch availability across India and to curb its return delivery losses, FanCode has onboarded e-commerce enabler GoKwik.
Yannick Colaco, Co-Founder, FanCode, said, “We have always had a user-first approach at FanCode Shop. The partnership with GoKwik will enable us to continue on that path and serve our customers efficiently by offering reliable COD services and streamlining our operations with minimal RTOs.”
FanCode Shop currently has over 50 brands and team merchandise available and is looking at an overall 5x growth in the current calendar year. Apart from IPL merchandise, the digital store also houses merchandise from teams like Arsenal, Dortmund, Barcelona, and PSG and sports manufacturers like SG, Adidas, Asics and Puma.
Through its partnership with GoKwik, FanCode will extend its COD options from around 10,000 PIN Codes to about 20,000 PIN Codes. Customers will be able to purchase their favourite merchandise with COD, which continues to be a preferred payment for customers.
GoKwik, a Sequoia-funded startup, offers a range of smart tools that help e-commerce platforms reduce their RTOs and increase their profitability. Their intent-based intelligence solutions help eCommerce brands minimise return losses on COD orders, thereby enabling them to safely expand COD serviceability in Pan India.
“FanCode is fulfilling every IPL enthusiast’s dream of owning official merchandise. Moreover, with its dynamic line ranging from jerseys to shoes, FanCode is a one-stop shop for all sports lovers. As they aim to scale higher, we are looking forward to helping them expand into deeper roots of India and unlock further growth potential while robustly mitigating losses owing to undelivered COD orders.” said Chirag Taneja, Co-Founder and CEO, GoKwik.
About Fancode
FanCode is India’s premier sports destination committed to giving fans a highly personalised experience across content and merchandise for a wide variety of sports. Founded by sports industry veterans Yannick Colaco and Prasana Krishnan in March 2019, FanCode has over 100 million users. It has partnered with domestic and international sports leagues and associations across multiple sports. In content, FanCode offers interactive live streaming in industry-first subscription formats with Match, Bundle and Tour Passes, along with monthly and annual subscriptions at affordable prices. FanCode Shop also offers fans a wide range of sports merchandise for sporting teams, brands and leagues worldwide.
About GoKwik
Founded in 2020, GoKwik is an eCommerce enablement company focusing predominantly on solving crucial eCommerce issues like boosting conversion rates across the eCommerce funnel, helping eCommerce brands provide a seamless shopping experience to their customers, expanding COD penetration across cities and towns, and reducing RTO for their partners.
It leverages AI/ML technologies to solve hard-hitting problems like RTO to increase CoD conversion rates. GoKwik’sKwik checkout improves checkout conversion rates ensuring higher GMV realisation and reduced marketing CAC.
It is helmed by Chirag Taneja (Co-Founder and Chief Executive Officer), Vivek Bajpai (Co-Founder and Chief Technology Officer), and Ankush Talwar (Co-Founder and Chief Data Scientist). GoKwik’s team has deep knowledge in the space of eCommerce, with people having previous experience in Flipkart, Razorpay, Swiggy, Myntra, Nykaa, and more.
