New Delhi, May 25: Due to the lockdown, businesses worldwide have been negatively affected by Covid. For Indian women living abroad, it has become challenging to get hold of custom-designed Indian clothing, dresses, and wedding wear, especially since they cannot travel to India during this period.
The shopping for Indian dresses was usually done while they travelled to India until late 2019. As a result of the lockdowns, the most significant change was that Indian women had to look online for shopping. This led to an increase in Indian clothing shopping, with more and more women opting to order their Indian outfits through online stores.
In line with these recent market changes, Fabricoz identified trends and insights while highlighting the key factors behind these changes specifically tailored to the growing segment of Indian fashion outfits for women.
As part of her research, Fabricoz learned that the pandemic has also sparked the adoption of online retailing worldwide. Indian women living abroad were looking for more than generic, non-customized wardrobes for special occasions such as parties, weddings, and festivals.
To serve the needs of this global Indian fashion trend, Fabricoz has built an unmatched niche in the large market of ethnic Indian dresses for women around the globe. In the last few years of its operations, Fabricoz has captured the largest consumer base of Indians in the United States, Canada, and Australia.
When others in the industry were taking steps to cut costs and reduced their teams during the lockdowns, they did the opposite and doubled their operations team and marketing initiatives.
They saw the demand for Indian clothing and dresses worldwide and expanded aggressively to offer a variety of styles, from traditional to modern, to provide an enriched user experience. They have empowered the users to customize their Indian outfits from the comfort of their homes through e-commerce technology and offer an unmatched personalized experience. Their online store can be accessed through a browser on a smartphone or computer. They have released an Android app on Play Store and iPhone app on Apple App Store for their US and Australian online stores.
They have given the ease of selection and focused on customization with quality and the service in mind. In recent times, they also improved the already fast delivery standards to ensure the products are delivered in a concise time. In the past few years, Fabricoz has developed a reputation for offering consumers exclusive designs of high-quality brand products.
Fabricoz is committed to promoting Indian ethnic brands and fashion clothing across the globe and has always believed and invested in the fashion industry. They offer a unique blend of traditional and new-age fashion wear and a wide but selective range from Sarees, Salwar, Anarkali Suits, Lehenga Cholis, and Indian Jewelry, both from Indian Pakistani designers. Providing customers with 100% original brands is a critical value for Fabricoz to ensure they get the best quality products available to them through their online clothing store.
All Indian clothing items and Pakistani dresses are available in various fabrics like Velvet, Cotton, Silk, Georgette, and Chiffon with elaborate hand and embroidery work, including Zari, beads, stone works, thread works, and embroidery etc. Fabricoz is the most trusted, easy-to-use, and loved Indian wear online shopping store for Indian and Pakistani clothes.
Fabricoz.com started 6 years ago as a start-up company and is now growing faster than initially projected. In addition to making their mark worldwide, they want to expand the business to its full potential and make their products available to women in any part of the world. As a result, they already have a happy and satisfied client base across more than 30 countries and will keep increasing their reach.
Fabricoz’s online store is optimized with state-of-art technology, enabling users to customize their dresses through a virtual interface and custom size forms. It allows them to choose and request any changes they like compared to the model photos shown to them for the products. Many of their loyal customers like to order customized plus-size outfits, and some demand particular lengths and linings on their dresses. Fabricoz has provided all these options through their online store to ensure the customers can choose exactly what they want and how they want their Indian outfit to look on them.
The quality of service and products is well validated by excellent reviews their customers leave online through social media and review sites. They make the Fabricoz team proud and are one of the key factors that keep them motivated to work hard and provide relentless high-quality Indian fashion products and services for their customers in the US, Australia, & globally.
