Startup News Magazine

Chai Point is all set with the biggest launch of the year

  • Introduces 10 new, all-time favourites making it a perfect 10 on 10 treat – from Tangy Chaats to mouth-watering Bread Pakodas, from Buddy Samosas with new flavourful seasonings to savoury Peppy rolls, from Buttery Croissantsto Fudgy Brownies to go with your brew
  • Taps into the $4bn Samosa market in India with the introduction of Samosa Binge Packs under its sub-brand Buddy Samosas & More. With over sixty-five food options to go with an extensive Chai and coffee menu, the choices for the customer are as delightful as possible.

Bengaluru:  Chai Point, the world’s largest Chai-led beverage platform, has introduced 10 new food items to its existing menu of over 50 items, thus making it the most robust menu ever for an elevated Chai-led experience. The new menu features delectables like the best Buddy to your Chai – Mini Samosa Binge Pack, childhood school favourite – the Bread Pakoda Binge Pack, Delhi’s most loved Aloo Tikki and Samosa Chaats and the evergreen Peppy Rolls in Paneer Tikka and Chicken Tikka. The menu includes all-day bakes like Cheese Croissant, Egg & Cheese Multi-seed Croissants, Pesto Paneer Croissant, and Gluten Free Brownie with Amaranth to compliment your choice of hot or cold brews.

With the addition of 10 new, ever-indulgent food items to an already wide menu of 50+ food items, Chai Point is the go-to place for those looking for the right variety of food options to go with their Chai at any time of the day. This menu will serve as the ‘perfect add-on’, making those conversations with friends and family much more gratifying and indulgent. The new menu comes with new food items and formats like the Mini Samosa Binge Pack with a choice of 3 new seasonings – Mint Masala, Masala POP, and Peri Peri to gorge on. The new food items are available in Delhi NCR and selectively available in Hyderabad, Mumbai, Bangalore and coming to Goa, Pune and Amritsar soon. By mid-December, customers in all these cities will be able to enjoy all the new launches. 

Speaking about the launch Amuleek Singh Bijral, Co-Founder & CEO of Chai Point, said, “Every Indian has the go-to favourites that they like to consume when having their cup or Chai or Coffee. Keeping this in mind, we at Chai Point have always strived to offer numerous choices in our menu for an elevated Chai-led experience. Over the years, we have studied the Indian market and customer trends, which has helped us to carefully curate a menu that is not only delicious & extensive but also in line with India’s most loved and evolving tastes. With 10 new food items across the menu, we are sure that customers will be spoilt for choice. With the introduction of mini-Samosa Binge packs, we are confident of leveraging India’s $4 Billion samosa category market”. 

With over a decade of expertise in brewing great cups of Chai, Chai Point has expanded its menu to create a wholesome experience for customers’ changing needs. The new range has been launched after in-depth research and a deeper understanding of customers’ food preferences in various regions.

So don’t wait up; head to your nearest Chai Point and grab these delicacies with your friends and family.  

About Chai Point: 

The world’s largest Chai-led beverage platform, Chai Point, is an omnichannel brand that started in 2010. The Company reaches millions of customers everyday through multiple touch points, including retail stores, cloud kitchens, corporate offices and institutions, consumer packaged goods and HORECA (hotels, restaurants and cafes). myChai™ brewing system is a proprietary Cloud-connected Chai and coffee brewing technology platform which gives Chai Point the capability to brew fresh Chai and coffee with consistent quality at a global scale. Chai Point is present in India through its retail network of 180+ stores across 9 major cities and in over 3500+ workplace community hubs covering 21+ cities through its specialised brewing systems.

With single-origin tea from Assam’s finest estates and 100% single-origin Arabica coffee beans from Rainforest Alliance-certified estates of Chikmagalur, Karnataka, Chai Point is already serving over 700,000 cups every day. Chai Point is the first company in India to launch environment-friendly heat retaining Chai flasks in 2016 that can keep the chai coffee hot for up to 2 hours.

As the brand continues to expand across formats with myChai™, the Company aims to tap into one million small and mid-size bakeries and cafes by bringing them onto a single platform. The Company plans to install 30,000 myChai™ brewing systems across India in the next 3 – 5 years, giving it the largest footprint in the retail channel in India.

Towards the brand purpose of brewing an authentic cup that brightens lives and brings people together, the Chai Point Rewards program not only continuously delights and rewards its customers but also uniquely engages communities through the iroc – I Run on Chai program, which is seamlessly integrated with the Chai Point mobile app.

Chai Point is backed by marquee investors like Eight Roads Ventures (part of Fidelity Investments Inc.), Saama Capital, DSG and Paragon Partners. The Company has raised over $50 million in funds to date.