New Delhi: boAt, a leading Indian consumer electronics direct-to-consumer (D2C) company, has announced its collaboration with Shopalyst to enhance the discoverability of its product catalog on the Open Network for Digital Commerce (ONDC). By utilizing Shopalyst’s plugin for Shopify stores, boAt’s catalog will now be readily accessible on the ONDC network through various buyer applications. This integration aims to streamline transactions and establish multiple touchpoints for boAt, facilitating the expansion of its customer base by enabling buyers from all ONDC seller apps to access its products. With a strong presence across India, boAt views ONDC as an excellent opportunity to connect with more buyers and sellers alike.
boAt’s extensive product range, including headphones, TWS earphones, neckbands, smartwatches, and speakers, will be available for purchase in the electronics category on the ONDC network. This move reflects boAt’s commitment to improving the adoption of e-commerce throughout India, as stated by Aman Gupta, Co-Founder and CMO of boAt.
Gupta emphasizes the significance of being onboarded on ONDC with the assistance of Shopalyst’s technology, which enhances the availability and accessibility of boAt’s top-notch products across various digital platforms that have adopted the ONDC network.
Shopalyst, an early participant and contributor in the ONDC ecosystem, serves as a certified technology service provider, assisting brands and sellers in joining and thriving on the ONDC network. Girish Ramachandra, Co-Founder and CEO of Shopalyst, expresses excitement about partnering with boAt and helping the company expand its consumer base. Shopalyst is dedicated to creating a seamless shopping experience for consumers, and this collaboration with boAt represents a significant step towards achieving that goal.
By leveraging the capabilities of the ONDC network and the expertise of Shopalyst, boAt aims to enhance its market presence, improve brand visibility, and cater to a wider range of consumers in India. Through this partnership, boAt anticipates increased sales and customer engagement, solidifying its position as India’s beloved electronics brand. The collaboration between boAt and Shopalyst exemplifies their shared commitment to fostering the growth of e-commerce in India and providing consumers with a convenient and enjoyable shopping experience.
