Mumbai (Maharashtra) [India], July 15: JK Tyre & Industries Ltd, India’s foremost tyre manufacturer and also among the top 25 manufacturers in the world, successfully established an association with Tom Cruise Starrer Mission: Impossible – Dead Reckoning Part One, one of the most awaited movies of the year, releasing on 12th July’23
Blue Bang Media & Entertainment, leading entertainment and brand alliance agency bags the deal by developing a winning co-branded campaign, blending the movie attributes along with the communication of the brand
The brand communication goes in sync with the movie attributes, conveying that all the impossible missions are possible if you have Ranger Series of JK Tyre installed in your vehicle.
The deal comprises a massive co-branded TV & Digital campaign on leading OTT platform Hotstar and would simultaneously be released on TV and other media formats.
The notable features of the brand inherently align itself with the theme of the film and the main characters of the film. Ethan Hunt, a senior field agent that handles dangerous and highly sensitive international missions that have seemed “impossible” and makes them possible
For the past four decades, JK Tyre has been at the forefront of driving innovation and excellence in the tyre industry through the introduction of ground-breaking technologies and products that cater to diverse business segments in the automobile industry. The essence of the brand and the characters alongside the plot line comes alive in this co-branded campaign
Mr. Aasif Jaipuri, Media Manager – Branding, Blue Bang Media & Entertainment, stated, “Brand JK Tyre and Mission” Impossible – Dead Reckoning Part One both revolve around power, strength and commitment, which creates seamless synergy between the brand and the film, the powerful star cast of the film was an added advantage, especially considering the brand TG and focus markets. With Tom Cruise leading the franchise of Mission Impossible, it was a perfect combination of being class and yet appealing to the mass. We at Blue Bang Media are committed to providing a win-win association for both the “Brand” and the “Movie”
Editorial Notes:
Movie Synopsis: –
Ethan Hunt and the IMF team must track down a terrifying new weapon that threatens all of humanity if it falls into the wrong hands. With control of the future and the fate of the world at stake, a deadly race around the globe begins. Confronted by a mysterious, all-powerful enemy, Ethan is forced to consider that nothing can matter more than the mission — not even the lives of those he cares about most
Movie Cast: –
Tom Cruise, Hayley Atwell, Rebecca Ferguson, Vanessa Kirby & Ving Rhames
About JK Tyre:-
The flagship company of JK Organisation, JK Tyre & Industries Ltd is one of India’s foremost tyre manufacturers and is also among the top 25 manufacturers in the world. A global force, JK Tyre is present in 105 countries with over 180 Global distributors. The Company has 12 globally-benchmarked ‘sustainable’ manufacturing facilities – 9 in India and 3 in Mexico – that collectively produce around 35 million tyres annually. The Company also has a strong network of over 4000 dealers and 500+ dedicated Brand shops called Steel Wheels and Xpress Wheels. JK Tyre is also synonymous with motorsport in the country. For over three decades, the Company has relentlessly worked towards shaping India’s positioning as the motorsport hub of Asia, developing the right infrastructure for the sport and promoting young talent in the arena
