New Delhi: Beauty Garage Professional, India’s leading Made-in-India hair care brand, successfully hosted an exclusive experiential launch event for its Shea product line at Pinky Singh Salon, Kolkata. The event, held in a vibrant and engaging setup, attracted 25-30 attendees, including celebrities, influencers, and salon clients, making it a significant milestone in the brand’s journey.
The Shea experiential launch was an all-day affair that left a lasting impression on attendees. Pinky Singh Salon was fully booked for the day with clients eager to try Beauty Garage’s innovative Shea treatment. The salon also received future bookings, reflecting the strong interest in the product.
A highlight of the event was the interactive DIY Shea butter station, where guests could create their own Shea butter masks by mixing essential oils of their choice. This unique activity showcased the versatility of Beauty Garage’s Shea products and gave clients and influencers a hands-on, memorable experience.
As a token of gratitude, Beauty Garage Professional gave away planters crafted from repurposed Shea butter bottles, blending sustainability with creativity. These charming keepsakes delighted attendees and underscored the brand’s thoughtful approach to customer engagement.
Adding to the charm of the event, the salon staff and attendees adhered to a specially curated dress code in shades of brown and white, reflecting the colors of the Shea product line. The cohesive theme, paired with the vibrant ambiance, further reinforced the brand’s commitment to delivering premium and engaging experiences.
Mahesh Ravaria, Co-founder and CEO of Beauty Garage Professional said, “The overwhelming response at our Shea experiential launch event in Kolkata underscores the trust and enthusiasm our customers have for the brand. The Shea line exemplifies our commitment to innovation and quality in hair care, offering salon professionals and clients products that deliver exceptional results. We are thrilled to have partnered with Pinky Singh Salon for this event, which allowed us to connect with our audience in a creative and personal way.”
Beauty Garage Professional’s Shea line is part of its broader mission to redefine hair care with innovative solutions designed for modern needs. The event not only highlighted the brand’s high-quality products but also strengthened its position as a leader in the salon and hair care industry.
About Beauty Garage Professional
Beauty Garage Professional is transforming a multi-million dollar Hair Care Sector and reinventing hair and scalp health with groundbreaking products and a top-notch distribution network. It’s a truly Made in India success story with the only Indian company manufacturing products and introducing innovative treatments such as Hair Botox. With a dedicated team engaged in continuous product research and technology exploration, the company has a remarkable growth story in the thriving Indian haircare market.
Beauty Garage is a dynamic and influential player in the beauty industry, poised for continued success on both domestic and international fronts led by dynamic founders, Mahesh and Jigar Ravaria who established the company in 2017. The company stands out with a compelling competitive edge in the hair treatment market with strategic expansion plans of establishing a global presence with a focus on key regions such as the Middle East and the United States. The company’s strong network comprises over 100 distributors, supported by a dedicated team of 150 field Professionals, including both sales and technicians.
Beauty Garage Professional is at the forefront of innovation, delivering high-end quality products worldwide. Its worldwide distribution and FDA approval positions it as a winning player in the market revolutionising the Indian Salon Industry with flawless rich hair care products. The remarkable R&D teams are tirelessly working to develop innovative products for hair care and treatment.
The company’s primary focus is on reinventing hair care, and collaborating with hairdressers to develop solutions and services at the forefront of the industry. With the core ethos centered around a profound love for hair, the company aims to provide comprehensive hair care solutions that repair and restyle hair post-treatment damage. At Beauty Garage Professional, the absolute dedication to the art of hair care shines through, empowering Professionals and customers alike to achieve their hair goals with confidence and flair.
Today, Beauty Garage Professional showcases a diverse collection of 100+ SKUs and six distinctive series, including K9 Botoplexx, Botoliss, Botosmart, Shea, Shea Curls, and ScalpSense using the high-end, advanced technology to create all the products designed to satisfy the customers. The safest ingredients are curated and treated in the safest environment to obtain the best results. With strong partnerships with salons across India, Beauty Garage caters to the rising beauty consciousness as people are investing more in hair & scalp care, and solutions to enhance their appearance and wellbeing.
Website: https://beautygarage.com/about-us/
