New Delhi: Audi India has reported strong sales momentum in the first quarter of 2023, with a remarkable 126% growth compared to the same period last year. The luxury car manufacturer has sold 1,950 units between January to March 2023, which is an indication of increasing demand for luxury vehicles in India.
Balbir Singh Dhillon, Head of Audi India, has credited the brand’s sixteen-model product line-up and the strongest-ever SUV portfolio that contributes to over 60% of Audi’s total sales in Q1 2023. Dhillon highlighted the newly launched Audi Q3 and Audi Q3 Sportback, which are witnessing strong demand from customers across the country.
Audi India has also expanded into the pre-owned car business through Audi Approved: plus in India. With 22 showrooms currently operating, Audi aims to add three more showrooms by the end of 2023. According to the company, the pre-owned business has witnessed the strongest-ever sales in a quarter, highlighting the success of the initiative.
In addition to a strong product line-up and expanding into the pre-owned car business, Audi India offers segment-first initiatives, including warranty coverage for five years with unlimited mileage. The brand also introduced the Audi Club Reward program, extending privileges to all existing owners, including Audi Approved: plus owners.
Audi India’s current line-up of products includes the Audi A4, Audi A6, Audi A8 L, Audi Q3, Audi Q3 Sportback, Audi Q5, Audi Q7, Audi Q8, Audi S5 Sportback, Audi RS5 Sportback, Audi RS Q8, Audi e-tron 50, Audi etron 55, Audi e-tron Sportback 55, Audi e-tron GT, and Audi RS e-tron GT.
The strong sales momentum for Audi India in Q1 2023 is a positive sign for the brand and the industry as a whole. With increasing disposable income and changing consumer preferences, the luxury car segment in India is expected to continue its growth trajectory in the coming years. Audi India’s success in the first quarter of 2023 positions it well to capitalize on this trend and continue to grow in the future.
