New Delhi: Astrology has fascinated people for centuries, offering insights into life’s mysteries. For Punit Pandey, Founder and Chief Innovation Officer of AstroSage, this fascination began in his childhood. Growing up in a small town in Uttar Pradesh with limited resources, Punit developed a deep love for learning. Affordable books from the USSR ignited his interest in mathematics, and his passion for numbers naturally connected him to astrology, a field rooted in mathematical calculations.
Alongside this, Punit pursued computer science, sparking a unique idea: combining technology with astrology to make it accessible to everyone. In 1995, while working on his master’s degree, Punit noticed the widespread appeal of astrology when customers at his cousin’s computer shop requested Kundli software almost as often as Microsoft Office. Realizing the potential of astrology’s digital transformation, Punit embarked on a journey to integrate technology and astrology seamlessly.
In 2001, Punit created Mobile Kundli, India’s first mobile astrology app, making it possible for people to access astrology services on their phones even before smartphones became widespread. By 2018, AstroSage introduced Bhrigoo.ai, the world’s first AI-powered astrology app, transforming how people interacted with astrology. These innovations made AstroSage India’s largest astrology platform, trusted by millions.
He launched AstroSage in 2002-2003 as one of the first cloud-based astrology platforms in India. At a time when cloud computing was still new, AstroSage allowed users to access and update astrology services online without needing installations on every computer. The platform quickly gained traction, proving the demand for accessible astrology services. In 2001, Punit created Mobile Kundli, India’s first mobile astrology app, making it possible for people to access astrology services on their phones even before smartphones became widespread.
By 2018, AstroSage introduced Bhrigoo. ai, the world’s first AI-powered astrology app, transforming how people interacted with astrology. These innovations made AstroSage India’s largest astrology platform, trusted by millions.The launch of AstroSage AI in 2022 marked another milestone. Using advanced artificial intelligence, AstroSage AI introduced virtual astrologers trained in Vedic astrology, answering over 10 million questions to date. Combining AI, large language models, and AstroSage’s extensive database, this platform offers personalized insights while maintaining the authenticity of traditional astrology. Balancing tradition with technology has been at the heart of AstroSage’s success. The platform respects the rich heritage of Vedic astrology while using modern tools to enhance user experience.
Features like digital Kundli creation and AI horoscope matching simplify processes without compromising on accuracy or traditional values.AstroSage’s journey reflects Punit’s vision of building a global tech product from India. While Indian engineers excel worldwide, few globally recognized tech products have emerged from the country. AstroSage aims to change that by focusing on localization, personalization, and scalability. Supporting multiple languages, tailoring experiences to individual users, and handling millions of requests seamlessly are core to its growth strategy. Beyond astrology, Punit’s earlier ventures, like Ojas VR Studios, have also influenced his approach. His work in virtual reality highlighted the importance of creating immersive user experiences, a principle he applies to AstroSage to ensure engagement and accessibility.
Punit’s advice to those blending tradition with technology is simple: respect the roots of the practice, prioritize user needs, and innovate with purpose. This philosophy has guided AstroSage to its current position and will continue to shape its future. Looking ahead, AstroSage is exploring new frontiers, including AI-based Kundli services, WhatsApp astrology, and even Artificial General Intelligence (AGI) to make virtual astrologers more intuitive. By combining ancient wisdom with cutting-edge technology, AstroSage is setting a benchmark for what Indian innovation can achieve on the global stage.
