Author: Melvyn Thomas

New Delhi: The government plans to crack down on “manipulative” marketing practices on e-commerce sites that violate consumer rights by nudging them into buying products that they didn’t intend to buy. Union Consumer Affairs Secretary Rohit Kumar Singh said on June 13 that guidelines would be drafted within two months to curb deceptive or dark patterns that manipulate consumer choices and impede their right to be well informed. According to the Consumer Protection Act 2019, these practices are unfair trade practices. The ministry will develop a comprehensive framework to protect consumers in collaboration with the Advertising Standards Council of India…

New Delhi: Plenty, a leading decentralized exchange and automated market maker (Dex & AMM) on the Tezos blockchain, has joined forces with the Tezos Domains team to ensure a smooth launch of the Tezos Domains (TED) token. Tezos Domains is a crucial element of the Tezos ecosystem and a key driver behind the thriving non-fungible token (NFT) market. The upcoming launch of the TED token will see Tezos Domains transition to a decentralized autonomous organization (DAO) governance model. The Tezos Domains team plans to distribute the TED token to the community via an airdrop method, similar to what Plenty Network successfully executed…

New Delhi: TO THE NEW, a leading digital technology services company, is thrilled to announce its official accreditation as Roku’s third-party development partner. This prestigious accreditation underscores TO THE NEW’s deep technical expertise in Roku app development and an in-depth understanding of the Roku ecosystem.  This new partnership is another addition to the list of existing alliances that TO THE NEW has, with some of the best names in the over-the-top (OTT) platform development and engineering domain. Over the past six years, TO THE NEW has successfully developed and released over 100+ high-quality Roku apps that are focused on delivering immersive…

New Delhi: Aponyx Electric Vehicles, a leading provider of electric vehicles in India, is pleased to announce the establishment of a new manufacturing plant in Surat, Gujarat. This strategic expansion aims to address the rising prices of electric vehicles and provide customers with cost-effective and accessible transportation options. The decision to open another manufacturing plant was driven by the increasing demand for electric vehicles in Gujarat. By setting up this facility, Aponyx Electric Vehicles aims to not only benefit customers but also dealers, distributors, and sub-dealers in terms of cost efficiency. “Our goal is to minimize costs and ensure affordable…

Chennai: South Indian Bank has introduced SIB SWIFTe, an innovative and customer-centric digital account opening platform that eliminates the hassle of paper-based documentation. This cutting-edge platform prioritizes customer convenience and transforms the account opening process, enabling the bank to swiftly onboard customers in less than five minutes. By providing a seamless start-to-finish digital experience, the platform ensures that opening a Savings Account becomes an absolute pleasure for customers. This facility brings the branch-like experience to the comfort of customers’ homes, allowing them to connect with bankers conveniently. SIB SWIFTe, a user-friendly and intuitive interface, provides clear instructions and visual cues to…

New Delhi: Having established itself as one of the leading players in the manufacturing and supply of power conditioning equipment and power transformers in India, Servokon has now expanded its wings with its new venture in Bhutan. With its robust and versatile products, Servokon has already created a strong presence in the global market with exports to various nations like Asia Pacific, the Middle East, America, Thailand, Libya, Saudi Arabia, Maldives, African countries and many more. And now, the company is further bolstering its energy prowess by being officially registered in Bhutan. Servokon received the Certificate of Product Conformity for its…

Mumbai: Following the acquisition of Forbes Facility Services from the Shapoorji Pallonji Group in 2022, real estate platform SILA is on track to cross Rs. 750 Cr of revenue in its Facility management division this year. SILA is among the largest facility management companies in India, servicing reputed global and Indian companies across the country. To keep up with the existing client requirements and expansion plans, SILA is forecasted to add over 10,000 employees this year. Currently managing over 150 million sqft. of real estate across India, with 18,000+ employees; this figure is expected to grow close to 30,000 employees by…

Gurgaon: Barista Coffee Company Limited started in 2000 with the objective of delivering a truly International coffee experience to its customers in a warm, sociable and peaceful environment.  The brand has recently launched its new range of refreshing beverages that are perfect for summer. These beverages are a perfect blend of flavors curated to suit all palate types, sure to meet consumers’ demand for cold beverages during summer. The aim is to create one more mood point for the guests so that they can indulge more with the brand, also this will also help Barista to keep up with the changing…

Mumbai: Taking a fun yet impactful take on the summer sale by Croma, content-to-commerce company Whoppl conceptualised and executed Croma’s digital campaign to promote #MagicalSummerSale. Leading with a creative agnostic approach, Whoppl curated a campaign with creators that uses funny pick-up lines and subtly integrates the products on sale. In the two-part campaign, each video keeps users hooked while creatively integrating the brand’s key messaging. The first part of the campaign involved creators trying out ‘Magical product-integrated pickup lines’ on their friends in a fun and quirky way, leading to a strong call-to-action of Croma being magical for all while…

Mumbai: Mumbai’s leading real estate developer Sugee Group, in collaboration with Maharashtra NavNirman Sena (MNS), which also works for the preservation of the environment by undertaking beach cleaning and other environment protection initiatives, had organized a Walkathon with a motto ‘Walk for Climate Change’ to observe the World Environment Day, which is being celebrated worldwide on 5th June 2023. Sugee Group and MNS jointly organized the initiative to involve people from every sphere of life to build awareness around the gravity of the issue of climate change and engage in a meaningful dialogue to explore individual and collective solutions to resolve…