New Delhi: EaseMyTrip.com, a prominent online travel-tech platform in India, has joined forces with Swiggy, the country’s leading on-demand convenience delivery platform, to introduce a distinctive offering that benefits customers of both brands. In an exchange filing, the company announced that EaseMyTrip would promote exclusive Swiggy offers to its user base, while Swiggy will feature EaseMyTrip’s offers through banner visibility on the post-transactional screen of its app, thereby increasing visibility for both brands.
This innovative campaign facilitates the exploration of each other’s user base. EaseMyTrip users will have access to enticing deals from Swiggy, enhancing their travel-planning experience and making it more inclusive. Simultaneously, Swiggy will gain greater visibility on the travel platform, potentially attracting more users. Likewise, EaseMyTrip is expected to expand its visibility among the millions of users on Swiggy.
Rikant Pittie, Co-Founder of EaseMyTrip, expressed enthusiasm about the collaboration, stating, “We are thrilled to announce our partnership with Swiggy, one of India’s most beloved consumer brands. Together, we aim to increase visibility and offer unique benefits to both parties and customers to further enhance their experience with us.”
Amit Kumar Banka, AVP of Growth Marketing, highlighted EaseMyTrip’s reputation as one of India’s most reliable travel companies, renowned for its competitive rates and impeccable service. Banka emphasized that this collaboration would enable EaseMyTrip users to enjoy the unparalleled convenience and seamless food delivery experience facilitated by Swiggy and vice versa.
Through this strategic partnership, EaseMyTrip and Swiggy are leveraging their respective strengths to create a mutually beneficial ecosystem. By tapping into each other’s user bases, the brands enhance their visibility, broaden their customer reach, and provide their users with a more comprehensive and convenient experience.
