Bangalore: BI WORLDWIDE, a global leader and India’s foremost in delivering measurable tech-enabled loyalty and engagement solutions inspired by applied behavioural science, has emerged victorious again at the recently concluded Dragons of Asia Awards, 2022, held in Kuala Lumpur, Malaysia.
The prestigious Dragons of Asia annual awards play a pivotal role in recognising the best marketing communication campaigns across various sectors in the APAC region. Some of the top marketing and communications agencies and their campaigns for leading businesses in the APAC region are recipients of these awards. In previous editions of these awards, BI WORLDWIDE India has bagged laurels across several sectors and categories for its stellar campaigns for clients such as Dalmia, TATA Motors, Bosch and Meritor. This year, maintaining its winning streak, BI WORLDWIDE India has won the coveted Black Dragon award in the category ‘Best Business to Business or Trade Marketing Campaign of 2022’, for its campaign “Shell Advantage Rewards or ShARe Program” for Shell Lubricants India.
BI WORLDWIDE runs a pan India app-based loyalty for Shell for its mechanics to incentive them to purchase Shell Products, which in turn increases tertiary sales for Shell. BI WORLDWIDE India leveraged its unique capabilities in data analytics and behavioural economics principles to drive higher levels of engagement in Shell’s loyalty program, resulting in higher ROI. By implementing a multi-pronged communications strategy and expanding the scope of rewards from merely cash-based incentives to non-cash and experienced based rewards, BI WORLDWIDE India helped Shell achieve increased adoption of and traction on its app-based loyalty platform, consequently, a definitive boost in sales numbers and channel partner engagement.
Commenting on this momentous win, Mr Sukesh Jain, CEO of BI WORLDWIDE India, said, “It’s fantastic to be recognised for our innovative solutions! BI WORLDWIDE India’s data-driven methodologies inspired by applied behavioural economics consistently deliver meaningful and measurable results for our clients by increasing loyalty, engagement, and brand advocacy. This award has further strengthened our position as domain experts in conceptualising and implementing successful channel loyalty programs. We look forward to growing with our clients and picking up more accolades”.
“We are pleased to be working with BI WORLDWIDE India and delighted to learn that the Shell Advantage Rewards Program campaign has bagged the Black Dragon. ShARe program has enabled us to engage more effectively with our mechanics community, resulting in positive business outcomes in sales and engagement. We are keen to explore more strategies with BI WORLDWIDE India to increase our market share and partner engagement in times to come”, said Amit Ghugre, Chief Marketing Officer– Shell Lubricants India.
BI WORLDWIDEIndia is associated with multiple leading global brands across sectors to effectively manage their channel loyalty programs for various channel partner profiles, including dealers, distributors, retailers, and influencers, resulting in higher engagement levels and huge returns on investment for their clients.
