New Delhi: TagZ Foods has recently announced its collaboration with renowned Indian cricketer Shikhar Dhawan, who will serve as the brand ambassador. Through this partnership, TagZ Foods aims to expand its reach and connect with a larger consumer base.
TagZ Foods offers a range of products, including popped chips, hemp cookies, and international gourmet dips, providing consumers with a unique snacking experience. By joining forces with Shikhar Dhawan, the brand intends to raise awareness and encourage individuals to make healthier snacking choices.
Shikhar Dhawan, a prominent sportsman, recognizes the significance of maintaining a balanced diet and leading an active lifestyle. He expressed his enthusiasm for the collaboration, stating, “As a sportsman, I understand the importance of eating better and leading an active lifestyle.”
The values embodied by Shikhar Dhawan align perfectly with those upheld by TagZ Foods, including a focus on better eating, fitness, and an overall active way of life. The company aspires to provide Dhawan’s fans with snacking options that promote fitness. This includes their range of popped potato chips with 50% less fat, hemp cookies, and gourmet dips.
Anish Basu Roy, the co-founder of TagZ Foods, expressed his excitement about the partnership, highlighting how Shikhar Dhawan embodies the brand’s values. Basu Roy emphasized that the collaboration aims to offer Dhawan’s fans the opportunity to enjoy healthier snacking experiences through TagZ Foods’ products.
The partnership between TagZ Foods and Shikhar Dhawan will be rolled out through various marketing and advertising campaigns. These initiatives will focus on promoting the brand’s snacking experiences and educating consumers about the benefits of making mindful snacking choices.
By leveraging Shikhar Dhawan’s popularity and influence, TagZ Foods aims to create greater brand visibility and encourage individuals to opt for healthier snacking alternatives. With the support of their brand ambassador, TagZ Foods looks forward to inspiring consumers to adopt a healthier and more active lifestyle.