New Delhi: Farmley, a renowned brand in the dry fruits and nuts segment, recently made an exciting announcement by appointing former Indian Cricket captain Rahul Dravid as its brand ambassador. This strategic collaboration not only boosts Farmley’s image but also reinforces its core values of quality, authenticity, and excellence.
Rahul Dravid, an esteemed former cricketer, expressed his enthusiasm about joining hands with Farmley. He acknowledged the growing trend of people embracing a healthier lifestyle and being mindful of the products they consume throughout the day. Consumers today are well-informed and educated, often researching and selecting products that align with their health and taste preferences. Rahul Dravid resonated with Farmley’s commitment to sourcing the finest dry fruits and nuts, as it aligned perfectly with his personal belief in maintaining a healthy lifestyle.
Farmley boasts an impressive product range of over 100 items, catering to diverse consumer needs. From everyday dry fruit essentials to trail mixes and healthy snacking options, Farmley has it all. Additionally, the brand offers a unique dessert range derived from dry fruits and even a pasta made from makhanas, providing innovative choices for its customers.
What sets Farmley apart is its deep-rooted connections with more than 5000 trusted farmers and producers, enabling the elimination of middlemen and promoting fair trade practices. By doing so, Farmley ensures that its products are of the highest quality and free from adulteration.
With Rahul Dravid as its brand ambassador, Farmley leverages his dedication to a healthy lifestyle to strengthen its positioning as a brand that prioritizes the well-being of its customers. The association with Dravid allows Farmley to expand its brand presence and connect with a wider audience while upholding its promise of delivering premium and pure dry fruits and nuts. Abhishek Agarwal, the co-founder of Farmley, expressed his excitement about the collaboration, emphasizing that Dravid’s endorsement reinforces their commitment to keeping the healthy in the dry fruits and nuts segment intact.
In conclusion, Farmley’s appointment of Rahul Dravid as its brand ambassador signifies the brand’s dedication to providing high-quality, authentic, and wholesome products. With its extensive range of offerings and its focus on fair trade practices, Farmley continues to cater to the growing demand for nutritious snacking options. By joining forces with Rahul Dravid, Farmley aims to expand its reach and connect with a broader consumer base, all while upholding its promise of delivering premium dry fruits and nuts that are free from adulteration.