Diquery, a short form of Digital Query, is a digital marketing brand founded by Ms Shonell Thakker in the year 2015. Diquery has always been true to its vision of providing its clients with complete support throughout their digital journey. Diquery views its clients as a contributor to its return on investment (ROI) at the same time, they try to find ways to contribute to their growth through its expertise. That is exactly what the company continues to aim for in 2023 by including newer solutions to ease and enhance a client’s digital journey.
Instead of a platform-centric focus, the company focuses on the Brand and its needs so that all the platforms holistically contribute to the ecosystem. Keeping in line with the current need, Diquery has also pivoted to Web3 and has incorporated Discord and Telegram community building as a part of their current set of services.
Talking about her journey, Shonell said, “About eight years ago, the opportunity to pivot into entrepreneurship within the digital space presented itself, and here we are! I love that we play a key role in the brand’s presence in the digital ecosystem. Over the years, we have grown from a team of 2 in one corner of the city to a team of more than 40 and a global presence. Over the years, we have been underestimated as a small company, but we wear the badge of a boutique agency proudly. I have always been intrigued by brands and their stories. I was fortunate enough to be present at the cusp of the transition from traditional to digital media”.
Diquery’s goal is to create concepts that are easily understandable for everyone. She further affirms, “Since Digital marketing is so wide and the entry barriers are minimal, several inexperienced agencies are mushrooming, and their inability to deliver as promised affects the entire industry. The pressure is felt if one is in the race and we are concisely steering clear of it. Our focus is to be the best to our ability and help fulfill the client’s requirements and give viable solutions. As Diquery celebrates a decade in the digital marketing industry, new and exciting developments await our clients. These include the use of artificial intelligence and machine learning for personalized campaigns, virtual and augmented reality for immersive marketing experiences, voice search and smart home devices affecting SEO and content creation, the continued evolution of social media platforms and tools, and the growing use of data analytics for informed marketing decisions. Diquery is committed to staying ahead of industry changes and helping clients succeed in the digital space. Our milestones include an early client, Yahoo, who is with us even today, and a recent expansion into NFT and Metaverse projects. The support of my team, partners, and family has been the driving force behind my entrepreneurial journey”.