New Delhi: Apple’s latest iPhone 17 series started sales in India. For this iPhone, people have been crazy outside the Apple stores. The hype was so real that the interested buyers queued up hours before the sales even began. Apple has four of its prestigious Apple Stores in India, one each in New Delhi, Mumbai, Bengaluru, and Pune. The Mumbai Apple Store at BKC Jio Centre is a witness to what could only be described as frenzy among buyers waiting to get their hands on Apple’s latest iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max, alongside the latest Apple Watches and AirPods Pro 3.
PTI (Press Trust of India) has posted a video on the X platform, and in this video, a large crowd was seen fighting amongst each other. A few people appeared to be throwing hands at one another while ignoring the whistles being blown by security officials. The officials have quickly intervened and taken the aggressors out of the crowd. The people in the crowds were trying to get ahead in the line to ensure that they were the first ones to get their hands on the latest iPhone 17 series. According to some sources, a scuffle broke out as people were cutting the line while the security officials allegedly did not pay attention. The PTI video which they posted on X platform we attached that below:
VIDEO | iPhone 17 series launch: A scuffle broke out among a few people amid the rush outside the Apple Store at BKC Jio Centre, Mumbai, prompting security personnel to intervene.
Large crowds had gathered as people waited eagerly for the iPhone 17 pre-booking.#iPhone17… pic.twitter.com/cskTiCB7yi
— Press Trust of India (@PTI_News) September 19, 2025
The lines were equally large at other locations, and buyers waited patiently overnight outside Apple’s New Delhi store in Saket’s Select Citywalk Mall to be the first ones to buy the latest iPhone. This type of hype, among the people, is not that worthy, because in this hype people can might loss their all control from them, and they are fighting with each other just for single iPhone, people can even also purchase this iPhone from online, but this of crowd not that much pleasing, even the hype this iPhone is getting is not worthy.
