New Delhi: YouTube CEO Neal Mohan demonstrated Dream Screen at the “Made on YouTube” event and mentioned how it will make it simpler for more people to join Shorts. Over 70 billion views per day are currently received by YouTube Shorts, demonstrating its popularity.
According to reports, now Users will be able to produce content with personalized AI-generated backdrops using the new tool “Dream Screen,” which uses Artificial Intelligence (AI). Users only need to enter in their desired content, and the AI will make it come to life.
Dream Screen, which utilizes generative AI to create video or picture backdrops for short-form movies, is one of the new tools YouTube unveiled on Thursday. Additionally, it unveiled brand-new production tools powered by AI for its platform that would aid in editing both short- and long-form videos.
Google is under pressure to demonstrate outcomes and its generative artificial intelligence (AI) products. Some detractors were concerned that Google, which has long been seen as a pioneer in artificial intelligence, was losing ground to competitor Microsoft or upstarts like OpenAI and that its products weren’t yet ready for general use. Both OpenAI’s ChatGPT and a new Bing chatbot from Microsoft, which has since 2019 invested $13 billion (about Rs. 1,08,100 crore) in OpenAI, have become immensely popular and well-liked.
Previously, Google had unveiled Bard, a rival to ChatGPT, a few months ago and has since regularly updated the software. Additionally, it has integrated experimental generative AI capabilities into its most crucial services, such as its leading search engine, in what the business refers to as its “search generative experience.” The programme uses the information it has absorbed from the internet and other digital sources to create detailed summaries in response to search requests.
The launch of the new capabilities comes with a fierce battle for market dominance in the vertical, short-form video space between YouTube, ByteDance’s TikTok, and Meta Platforms’ Instagram Reels. The new generative AI tools appear to be targeted at enticing even more viewers and artists and obtaining a competitive edge over its rivals. YouTube claimed that it now receives more than 70 billion daily views on Shorts.
Additionally, YouTube is also planning to release a dubbing tool that uses AI. By offering dubbing options, this platform will let content producers to make their work available to viewers anywhere.
The new Dream Screen feature was also announced by Google CEO Sundar Pichai in a post on X, where he stated, “Just announced at today’s #MadeOnYouTube event: Dream Screen lets creators type in an idea to produce an AI-generated video or image background, and creators can use YouTube Create to make video production much easier.”
The platform is also adding a new feature to its Music app that will improve customers’ emotional experiences. The soon-to-be-released mood filter tool will let users choose and play music that is specifically suited to their present state of mind. A noteworthy addition is the “Cry” filter, which will compile a playlist called the “Sad Songs Supermix.” Users who might be feeling down can find comfort and an emotional connection with the songs on this playlist.