New Delhi: Xiaomi is in trouble, they have get an legal notice from two tech giants, which are Apple and Samsung, and the reason behind sending the legal notice to the company was very shocking that users can’t even believe, because these two tech giants has send this legal notice over the advertisement, which is Xiaomi was making in India, so they don’t like that so they have issued the notice for Xiaomi over an just for the bold advertisement. While comparative advertising is permitted under Indian law, Apple and Samsung argued that the tone of Xiaomi’s promotions went beyond fair competition and risked damaging the premium positioning of their brands in the Indian market.
Xiaomi’s ads contrasted the Samsung LED TVs with its QLED models, while also taking swipes at Samsung’s smartphone portfolio. Xiaomi has also released a series of full-page print advertisements and social media promotions in March and April. One of the ads wished a Happy April Fool’s Day to anyone who believed the iPhone 16 Pro Max’s camera outperformed Xiaomi’s 15 Ultra.
According to some sources, Apple and Samsung together control about 95% of India’s premium smartphone market, while Xiaomi accounts for less than 1%. In Quarter 2 2025, Samsung has a 14.5% share of the overall Indian smartphone market, followed by Xiaomi at 9.6% and Apple at 7.5%. Apple’s shipments in India rose 21.5% year on year in the first half of 2025 to 5.9 million units, with the iPhone 16 being the most shipped model. Xiaomi, which was historically focused on the affordable range, has been trying to expand its presence in the premium category.
