Mumbai: Interspace, an integrated communications agency, and WLDD, India’s largest meme marketing company, have come together in collaboration with Veera, India’s ﬁrst mobile-only internet browser, to unveil a ﬁrst-of-its-kind installation that champions privacy and security in the digital age.
During the weekend of September 30th and October 1st, Bandra, one of Mumbai’s most iconic neighbourhoods, witnessed an extraordinary sight. An unconventional installation emerged: a toilet encased within towering glass walls, bearing the striking message: “What’s Private Should Stay Private.” This captivating installation stands as a powerful symbol of how privacy is treated today, and Veera stands as a bulwark safeguarding user privacy and security.
Regarding the idea, Arihant Jain, Founder & CEO of Wubba Lubba Dub Dub, said, “As creators of experimental marketing, we are always looking for unique ways to engage with and provoke thought in the public sphere. The installation at Bandra Bandstand pushes the boundaries of conventional marketing, delivering a poignant message about the need for digital privacy in today’s world.”
Nitin Rastogi, National Head of Experiential Marketing at Interspace Communications, added, “Interspace is thrilled to partner with Veera and WLDD to bring this installation to life. It signiﬁes the importance of safeguarding our digital privacy, much like our need for privacy in everyday life. We believe it’s a powerful message and are proud to be part of it.”
Veera’s Co-Founder & CEO, Arjun Ghose, said, “, “This unique campaign perfectly encapsulates our mission at Veera. We’ve built a mobile browser that places user privacy and security above all else, and this installation vividly illustrates that commitment. As we value privacy, we believe your experiences should remain your own, free from prying eyes. I want to extend my heartfelt to our exceptional team for making this vision a reality.”
Adityan Kayalakal, Head of Marketing Veera, added, “This installation embodies Veera’s core with a touch of whimsy. We’ve painstakingly built Veera to be the most secure and private mobile browser, and this installation underlines our unwavering commitment to our users. Your online experiences should be as private as your most personal moments, and we’re here to safeguard that privacy.”
Veera is India’s ﬁrst mobile-focused browser that brings everything desktop browsers have (and more) but optimized for a mobile experience. Veera aims to give India’s one billion+ smartphone users a fast, safe, and private internet experience.
With a team that has built and backed technology businesses in India, we understand the pain points of the internet user more than anyone and have used our experience and learnings to create a better browser for the modern tech-savvy Indian user.
Interspace Communication is an integrated media & communication agency with its core established in OOH, Last mile visual communications and experiential. For the past ten years, we have worked across brands and categories, focusing on media efﬁcacy, ensuring minimal media wastage with a systematic approach to media madness by deploying best practices infused with technology, remarkable innovations and behavioural science.
WLDD is India’s leading meme marketing company that specializes in experimental campaigns for brands.