New Delhi: According to the same reports, WhatsApp is constantly testing its strategy of business messaging by adding a new feature that will be designed to move messages from big companies into a specific “Offers & Updates” folder to the users’ main chat list, helping them to stay focused on their personal conversations. This is a feature that is still in the experimental stage and has yet to get the wide-platform release.
Most of the upcoming promotional messages from big businesses will no longer remain in the main group. Instead they will be placed automatically in a separate Offers & Updates folder after a specific time. WhatApp is testing further time delays before transition: up to 24 hours after received. This will give users time to view the latest offers without the worry of flooding their inbox with promotional messages. Users can disable business chats from their conversation list if they want to keep them active in their list of main conversations.
But users have no choice on how they want the message delayed until it’s moved, it’s all set by WhatsApp for the experiment. This is because of the continuing expansion of the commercial environment of WhatsApp. In Meta’s Q2 2026 earnings announcement, the company announced that the revenue from WhatsApp paid messaging and subscription service has increased substantially, making business messaging a bigger contributor of revenue for the platform. This is the most recent folder, its goal being to not only monetize, but while also offering a tidier messaging experience.
A more clean up personal chat list, promotional messages are not deleted. Fewer distractions from regular marketing efforts. Separation of private and business discussions is gentler. Businesses will still be able to send promotional messages through WhatsApp Business Platform; the marketing messages may have a longer lifespan if the user averagely doesn’t check their Offers & Updates folder.
Businesses may want to adjust promotions to make them more meaningful and interesting to users, prompting them to open the folder. Customer support text messaging is also anticipated to be undisturbed, since support is really among the most prominent items aimed by the larger businesses with their promotion messages.
