New Delhi: Twitter owner and billionaire entrepreneur Elon Musk Friday announced the upcoming feature of Twitter along with the revelation of an initial payment block totalling approximately $5 million. This new initiative introduced by Musk will compensate verified content creators for ads in their replies.
Musk specified in one of his tweets that this new initiative will be eligible for only verified creators and ads served to verified users will be accounted for. This move is taken because Twitter faces challenges in retaining advertisers, particularly due to concerns surrounding ad placement following the company’s significant employee layoffs.
With its new CEO Linda Yaccarino’s appointment, new developments took place. An advertising industry veteran, Linda from NBCUniversal, is expected to bring her extensive expertise to steer the social media platform in its advertising endeavours.
Musk shared his vision for Twitter in March, which stated that the messaging service at that time generated around 5 to 6 cents per hour of user attention. He expressed his belief that incorporating more relevant and timely advertisements could potentially increase this figure to 15 cents or even higher.
By implementing the new compensation program for verified content creators, Twitter aims to boost engagement and high-quality content while creating additional revenue streams for the platform and its creators. This move could potentially enhance the overall user experience by providing a more diverse and targeted ad ecosystem.
By moving forward to reinvent its advertising model, the introduction of paid ads in replies marks a notable step in its ongoing efforts to attract and retain advertisers, strengthen its revenue streams, and cultivate a thriving creator community.
