New Delhi: The Telecom Regulatory Authority of India (TRAI) is set to implement new rules on May 1 aimed at reducing the number of fake and promotional calls and messages that customers receive. The regulatory body has mandated that all telecom companies integrate Artificial Intelligence (AI) spam filters into their call and SMS services to achieve this goal. This move is expected to provide relief to customers who have been struggling with unsolicited spam calls and messages on a daily basis.
Telecom giants such as Reliance Jio and Bharti Airtel have already announced the implementation of the AI filter service. Airtel has made an official announcement regarding the same, while Jio is in the process of rolling out the service soon. The AI filter will assist customers in avoiding fake and promotional messages and calls, thereby reducing instances of fraudulent activities.
TRAI has been working to combat the issue of fake calls and messages, which is a significant concern for customers. Scammers often deceive innocent customers through these means, causing them to lose their money. To tackle this issue, TRAI has demanded that telecom companies stop promotional calls on 10-digit mobile numbers. With that, the regulatory body is looking into implementing a Call ID feature that will display the name and photo of the caller on the mobile phone.
However, some telecom companies are reportedly hesitant to implement the technology due to privacy concerns. At present, no concrete information is available on this front. It should be noted that the implementation of the AI filter is the only rule set to be implemented on May 1 to stop pesky calls and messages from reaching customers.
According to reports, Truecaller is likely to collaborate with Airtel, Vi, and Jio to combat spam messages and calls. Truecaller is expected to assist customers in avoiding all promotional calls and fake messages. This move will likely further reduce the number of spam calls and messages that customers receive.
In conclusion, the implementation of AI filters by telecom companies is a positive step in the fight against spam calls and messages. TRAI’s efforts to curb fraudulent activities will benefit customers, who will have to deal with fewer unsolicited calls and messages. While privacy concerns exist, it is critical that telecom companies prioritize customer safety and implement technology that helps reduce the number of fake calls and messages.
