New Delhi: Meta has recently announced that ads will soon start appearing on Threads. Beginning next week, the users will gradually see ads in their Threads feeds as the company expands the ads worldwide. With the wider expansion, ads will no longer be limited to select regions or users. Meta also stated that the ad delivery will start slowly, so users may not see many ads at first. Threads first introduced ads to a small group of advertisers last year and has kept the rollout limited so far. According to the company, ads on Threads will look similar to the regular posts in the feed. These will include image ads, video ads and carousel-style ads that the users may already be familiar with from other Meta platforms like Facebook and Instagram. The ads will appear as users scroll, blending into the feed rather than showing up as separate banners.
Meta has also stated that ads on Threads use the same AI-based system that powers ads across its other applications. This means ads may be personalised based on users’ activity and interests, similar to how ads work on Instagram or Facebook. The company stated that the expansion will happen gradually. Even though ads are opening up to all regions, ad volume will remain low in the early stages. This approach is meant to avoid overwhelming users as Threads continues to grow.
Along with the broader rollout, Meta has also made changes to how ads work on Threads. Businesses can now manage their Threads accounts along with Facebook, Instagram and WhatsApp from one place. More ad formats have also been added, including new image sizes and carousel ads. Meta has also expanded brand safety tools on Threads, which will enable advertisers to check where their ads appear, using third-party verification systems already used on Facebook and Instagram.
