New Delhi: Instagram CEO Adam Mosseri claims there was a great deal of internal discussion before the decision to launch Threads was made. The team explored including it as a separate tab or integrating it into the main Instagram feed but finally decided to a standalone app would be the best course of action.
In contrast to Twitter’s platform, Mosseri explained to the verge in an interview that Instagram’s fees’ conventional “post and comment model” does not successfully promote public dialogue. Additionally, adding Threads as a distinct tab to the current programme would have made things too difficult for users. Mosseri agreed that drawing new users to the platform might be difficult if a standalone app is created.
He admitted, “Launching a separate app is inherently more challenging because you have to build a user base from scratch, but if you succeed, the potential rewards are much greater.”
While preserving Instagram’s primary focus on photo-sharing, threads give users a larger platform for encouraging public discourse. Instagram intends to maintain its identify as a visual sharing platform while meeting user demand for more robust communication tolls by isolating text updates and discussions into a separate app.
Following Elon Musk’s recent takeover of Twitter, there is growing resentment among users at the same time that Threads is launched.
Users who are dissatisfied are looking into alternative platforms like Mastodon. Threads now have the chance to grow its user base and compete in a market previously thought to be tough to enter.
Mosseri expressed his view on this potential opening, stating, “Given the volatility and unpredictability apparent on other platforms, there might be an opportunity for us. If stability becomes an issue or if drastic product changes occur, it could leave room for us to compete in a space that otherwise seemed challenging.”
The early evidence suggests that Threads is succeeding in luring new users. According to Mark Zuckerberg, The CEO of Meta, the company that owns Instagram, in a Threads post, the app reportedly attracted 30 million sign-ups just hours after its release. But only time will tell if Threads will be as successful as Mosseri hopes.
Mosseri concluded, “If we’re going to build a separate app, it makes no sense to do it if you’re only going to do it for six months or a year. You have to give it a real run.”
