Bengaluru: Suzuki Motorcycle India Pvt. Ltd. (SMIPL), the two-wheeler subsidiary of Suzuki Motor Corporation, has successfully concluded its first edition of Suzuki Matsuri. A thrilling and eventful day tailored for motorcycle enthusiasts. The inaugural edition was held on October 1, 2023, at the renowned Major Dhyan Chand National Stadium in New Delhi’s heart.

Suzuki Matsuri was a multifaceted event that offered a diverse range of experiences. Attendees were treated to the rhythmic beats of DJ shows and the live performances of bands, filling the air with captivating music and entertainment. Stunt shows added an extra layer of excitement that showcased incredible motorcycle skills. Motorcycle enthusiasts had the chance to experience the thrill firsthand with track rides. The event catered to a wide array of delicious food options. Informative workshops in the garage provided valuable insights and learning opportunities for those looking to expand their knowledge. Suzuki Matsuri also offered a unique opportunity to interact with some of the top experts and influencers from the world of motorcycling.

Commenting on the occasion, Mr Devashish Handa, EVP Sales, Marketing & After Sales, Suzuki Motorcycle India, said, “Suzuki Matsuri promised to be a remarkable fusion of passion, skill, and camaraderie, embodying the spirit of Suzuki. It was all about celebrating the true essence of motorcycling, a shared love for the road, and the thrill of riding. Seeing the enthusiasm and energy of all the attendees, both young and seasoned riders, reinforced our belief that the love for motorcycling transcends generations. Witnessing the bonds formed and shared experiences during this event was heartening. Suzuki Matsuri showcased our commitment to providing exceptional motorcycles and our dedication to fostering a vibrant and united motorcycling community.”

The event saw discussions on the legacy of Hayabusa with Mr Sundeep Gajjar from xBhp, Dr Arun Thareja, founder of Group of Delhi’s Superbikers, and Mr Pratheek Kunder, a seasoned auto journalist. Additionally, there were insights into hardcore adventure riding with Mr Shardul Shas Sharma, the only Indian representative at Hard Enduro Racer, followed by Mr Daljeet Singh, a fellow Indian rider, and Ms Ankyta Arora, aka High Heels Motorcyclist. Apart from that, Matsuri’s inaugural edition also delved into The Gixxer Club’s world with professional motorcycle racers Mr. Sachin Chaudhary and Mr. Vidhuraj Meka. Insights on exploring the joy of riding were shared by renowned moto-vlogger Mr Jasminder Singh from JS Films India, Ms Jasvinder Kaur from JK The Lioness, and Mr Jitesh Surana, founder of Asteride. This platform enables and empowers motorcycle-riding communities globally.

Suzuki Matsuri also saw electrifying performances by artists none other than the famous musician’s Rocksalt Band, Team Evolution, and DJ Netin, with Antariksh delivering a memorable closing performance.

Suzuki Motorcycle curated diverse experiences, including display zones, a delectable selection of food options, a captivating Manga art and animation showcase, and even a dedicated space for graffiti art enthusiasts. Whether it was the daredevil stunts or the live music that had the audience tapping their feet, the performances were a testament to the spirit of adventure that unites us all. The thrilling track rides delivered an unmatched experience for those seeking an adrenaline rush.


Suzuki Motorcycle India Private Limited is a subsidiary of Suzuki Motor Corporation, Japan, wherein they have the same manufacturing philosophy of PRODUCTS OF SUPERIOR VALUE right from inception. SMIPL manufactures two-wheelers best suited for valuable Indian customers. The Company started its India operation in February 2006.

Rahul Mehra

Rahul has been an integral part of the Hello Entrepreneurs magazine journey since its inception. As a key contributor, he has played a pivotal role in shaping HE into a premier business magazine known for its diverse and compelling content. Rahul's dedication and expertise have been instrumental in curating a wide range of subjects, ensuring that HE remains a go-to resource for entrepreneurs seeking valuable insights and inspiration. His unwavering commitment to excellence has helped establish HE as a trusted platform for thought-provoking articles, interviews, and features, significantly impacting the entrepreneurial community.

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