New Delhi: Snapchat officially introduced its latest Creator Subscription, a new feature that lets users pay for additional content from their favorite creators. Snapchat has also stated that the program is currently being tested in an alpha phase with select creators in the United States, starting February 23.
The users can subscribe to creators directly in the Snapchat application to access exclusive Stories and Snaps, receive priority replies, and watch the creator’s Stories without ads. The creators can decide their own monthly subscription prices, though the application will suggest different pricing tiers.
Once it is subscribed, the users can see subscriber-only Stories and Snaps, get priority replies to the Creator’s public Stories, and view that creator’s Stories without ads. The feature actually means to give the creators another way to earn money on the platform, in addition to existing programs such as ad revenue sharing and brand collaboration. Snap has already run on monetization efforts like the Unified Monetization Program and Snap Star Collab Studio, and subscriptions are being added as an extra option rather than a replacement.
Snapchat has also explained that the idea behind subscriptions is to build closer connections between creators and their most loyal followers. Rather than relying only on ads or one-off brand deals, creators can now earn recurring income from followers who want more direct access and additional content.
Snapchat has also stated it plans to expand Creator Subscriptions to Snap Star in Canada, the UK, and France in the coming weeks, before rolling it out more widely. Snapchat has added that subscription feature, which will slowly expand to more creator users and devices as it continues testing.
