New Delhi: Snapchat has recently started to release its latest feature called Place Loyalty on Snap Map, which actually shows how often users visit specific locations and ranks them based on their activity. This feature generally highlights frequently visited places such as cafes, restaurants, and airports, and assigns users to different tiers depending on how regularly they go there.
It also offers users a clearer view of their everyday habits while adding a latest layer of interaction to Snap Map, without changing existing privacy controls.
The rankings are divided into three levels: Gold for the top 1% of visitors, Silver for the top 10%, and Bronze for the top 25%. Which means the users can see if they are among the most regular visitors to a place they often go to. When browsing the Snap Map, users might see a Top Visitor badge on certain locations.
Tapping on that badge shows their loyalty ranking alongside category highlights. It also offers shareable stickers that users can use to show their status.
For chains and brands, visits across multiple locations are combined. This actually means that if someone visits different outlets of the same brand, those visits will count together towards their ranking. Locations sharing remains optional and is turned off by default.
Users can choose who they share their location with or enable Ghost Mode to stay hidden. Latest Place Loyalty rankings are going to visible only to the user, and that precise location data is not shared with advertisers. This latest feature is rolling out globally and is expected to become available to more users in the coming time.
