New Delhi: Snapchat announced on Tuesday the release of several new AI-powered features for its Snapchat+ subscribers. A key addition allows subscribers to generate and send AI-created images based on text prompts. Users can access the AI image generator by clicking on the “AI” button, choosing from preset prompts or entering their own. The app then generates an image, which can be edited, downloaded, and shared.
Snapchat+ subscribers, who could already create AI images for bitmoji backgrounds and chat wallpapers, can now send AI-generated images to friends. The company did not disclose the specific model behind the feature but mentioned partnerships with various foundational models.
Additionally, Snapchat+ subscribers can now use the Dream selfie feature with friends. This feature allows users to create imaginative self-portraits in different scenarios and include friends in the generated images. Subscribers receive one free pack of eight Dreams per month.
The update also introduces a new AI-powered extend tool, enabling users to obtain zoomed-out images with AI-assisted background filling automatically. This is useful when users want to capture more of the full picture after zooming in too close.
Snapchat stated that the new features are currently rolling out, with regional availability varying. The move reflects Snapchat’s commitment to enhancing its AI capabilities, building upon existing features like AI-generated images from the My AI chatbot and the AI Dream feature.
Snapchat+ subscription, launched in the summer at $3.99 USD per month, boasts over 7 million subscribers. Recent data indicates its strong growth, with November marking its best month in terms of in-app revenue, surpassing $20 million in net revenue after app store fees. Subscription revenue showed double-digit growth in nearly every country where Snapchat+ is available.
