New Delhi: Snapchat has recently rolled out its latest Imagine Lens. The company first opened the prompt image generation AI Lens to all users for free. According to the company, the Lens first launched in September for paid subscribers, allowing people to create or edit snaps using written prompts. The Imagine Lens works directly within the Snapchat camera, enabling users to bring creative ideas to life by typing prompts. The tools can be used to experiment with fun ideas, like trying on Halloween costumes or transforming everyday moments into artistic scenes.
This broader rollout follows moves by competitors such as Meta and OpenAI, both of which have recently launched AI-driven creative tools, Meta’s AI video generator and OpenAI’s Sora, which allows users to create short, animated digital cameos. Previously, the AI Lens was exclusive to Lens+ and Platinum subscribers. With the latest update, free users in the US can now access a limited number of AI image generation tools. Snapchat stated that it plans to expand availability to Canada, Great Britain, and Australia next. Snapchat has also encouraged users to share AI-generated content responsibly, reminding them to stay transparent and have fun while using the features.
Snapchat has also updated its Memories feature by ending the unlimited free storage options introduced in 2016. Free users will now have the 5GB storage limit, while extra space can be unlocked through three paid plans, two Snapchat Plus members and one for Snapchat Platinum subscribers. With the rollout of Imagine Lens, Snapchat aims to inspire creativity across its global community, giving users the latest ways to play, create, and express themselves through AI-driven experiences.
