New Delhi: Snap is now reorganising its smart glasses efforts into a standalone unit. Snap has recently announced the creation of Specs Inc., a subsidiary that will oversee product development, partnerships, and commercial strategy for its smart glasses business. The company has also confirmed that it is now preparing for the public debut of its latest Specs augmented reality glasses later this year. Snap has also stated that the decision to set up Specs Inc. is aimed at offering its smart glasses business a sharper operational focus and greater flexibility.
It is now housing the effort under the separate entity, which is expected to make it easier to form partnerships, explore minority investments, and develop Specs as an independent brand, distinct from Snapchat’s core social media platform. The company has also added that the latest structure also brings more clarity to how the smart glasses business is valued as it moves closer to the launch. While the Snap has been working on smart glasses for years, this also marks the first time the effort has been formally separated into its own company.
Snap’s interest in smart glasses goes back to 2016, when it unveiled the first-generation Spectacles, which were mainly focused on capturing photos and videos for social sharing. Since then, the company has steadily evolved the idea, moving beyond simple cameras towards more capable augmented reality hardware. Snap has more experimental AR glasses available to developers, enabling the digital elements to be layered onto the real world through transparent lenses. These devices are designed around the natural interaction methods such as hand gestures, voice commands, and spatial awareness, rather than traditional screens.
