New Delhi: Samsung has unveiled the HDR10+ Advanced, and it comes with an upgraded version of its HDR10+ format, which is especially designed for its high-end upcoming 2026 television lineup. It also follows Dolby’s announcement of Dolby Vision 2; this launch basically signals the next phase of the competition in the high dynamic range technology for TVs and streaming platforms. This latest version will include several upgrades, which are generally aimed at improving the brightness, colour precision, and dynamic tone mapping.
#Samsung TVs will be the first to support #HDR10+ content across @DisneyPlus and @Hulu titles. Read how HDR10+ enables an even more immersive viewing experience that brings your favorite content to life. https://t.co/9PUCdKS0af pic.twitter.com/CIiJ96gvpz
— Samsung US Newsroom (@SamsungNewsUS) October 29, 2025
This latest version’s main highlight features include HDR10+ Bright, which offers extended metadata with AI-driven image processing to enhance brightness, colour volume, and contrast accuracy. It is optimised for the displayed capabilities of reaching a peak brightness of between 4,000 and 5,000 nits and supports the full BT.2020 colour gamut that Samsung’s upcoming Mini-LED and Micro RGB TVs are expected to deliver. It also comes with one more feature, HDR10+ Genre, which uses the AI-based content recognition and metadata offered by the creators to adjust tone mapping automatically. The system automatically adjusts picture settings according to the content type, whether it’s drama, sports or animation, to ensure visuals are optimised for each category.
This update also unveils the Intelligent Motion Smoothing, which enables content creators to control the level of frame interpolation for each scene. The TVs will then adjust playback based on the ambient lighting and the user’s preferences. HDR10+ advanced enhances the local tone mapping with the finer zone-based adjustments to improve detail in shadows and highlights while minimising blooming. It also adds Advanced Colour Control, which refines colour metadata for smoother and more accurate gradation.
Samsung has not yet showcased the working model publicly, but previewed a comparison on its 115-inch Micro RGB TV, which shows the improvements in colour depth and contrast. A full technical demonstration is also expected at CES 2026. The company’s 2025 TVs were released in May, which suggests that the first HDR10+ Advanced-supported models could arrive around the same time in 2026. The adoption rate will depend on how quickly the content creators and streaming services will integrate the latest metadata layers required for the full HDR10+ Advanced functionality.
